1 00:00:11,000 --> 00:00:20,000 Support with likes & share :) 2 00:00:43,878 --> 00:00:45,210 It's not fun and games. 3 00:00:45,212 --> 00:00:47,312 - Corrupt system - This is life and death. 4 00:00:47,314 --> 00:00:50,315 One billion people die smoking is related to disease. 5 00:00:50,317 --> 00:00:52,584 70% of current smokers want to stop smoking. 6 00:00:52,586 --> 00:00:54,420 I smoke for 40 years. 7 00:00:54,422 --> 00:00:55,687 50 years. 8 00:00:55,689 --> 00:00:56,655 Using patches. 9 00:00:56,657 --> 00:00:58,190 Nicotine patch or chew. 10 00:00:58,192 --> 00:00:59,592 Smokeless cessation method. 11 00:00:59,594 --> 00:01:00,434 Must be promoted. 12 00:01:00,458 --> 00:01:01,627 This hasn't helped. 13 00:01:01,629 --> 00:01:02,629 The majority of them fail. 14 00:01:02,653 --> 00:01:04,496 That doesn't make sense. 15 00:01:04,498 --> 00:01:05,531 E-cigarettes. 16 00:01:07,935 --> 00:01:09,501 ... E-cigarettes. 17 00:01:09,503 --> 00:01:10,436 E-cigarettes. 18 00:01:10,438 --> 00:01:12,438 - Alternative to lighting. - stop 19 00:01:12,440 --> 00:01:14,373 We don't know whether it's true, or not. 20 00:01:14,375 --> 00:01:15,607 They make headlines. 21 00:01:15,609 --> 00:01:17,249 Don't look for support from... 22 00:01:17,251 --> 00:01:18,731 Lung Association, Heart Association. 23 00:01:18,755 --> 00:01:20,114 World Health Organization. 24 00:01:22,817 --> 00:01:24,483 Is raising the red flag. 25 00:01:24,485 --> 00:01:25,617 Dangers involved 26 00:01:25,619 --> 00:01:26,579 We must be careful. 27 00:01:26,603 --> 00:01:27,735 Stop or die 28 00:01:30,791 --> 00:01:34,293 Potential danger is Maybe very small. 29 00:01:34,295 --> 00:01:35,661 The usage has tripled. 30 00:01:35,663 --> 00:01:36,829 Vapes are everywhere. 31 00:01:36,831 --> 00:01:38,330 Causes blindness. 32 00:01:38,332 --> 00:01:39,231 Promote smoking. 33 00:01:39,233 --> 00:01:40,299 Nicotine is here. 34 00:01:40,301 --> 00:01:43,302 Ignorance is a real problem. 35 00:01:43,304 --> 00:01:44,236 Besides heroin. 36 00:01:44,238 --> 00:01:45,471 Gateway to cocaine. 37 00:01:45,473 --> 00:01:47,072 This is the most addictive drug available. 38 00:01:47,074 --> 00:01:48,440 But are they really great? 39 00:01:48,442 --> 00:01:49,841 Every research must be questioned. 40 00:01:49,876 --> 00:01:51,043 Cherry picks a study. 41 00:01:51,045 --> 00:01:52,377 - their taxes - are set 42 00:01:52,379 --> 00:01:53,979 - Puffer control - Same as cigarettes. 43 00:01:53,981 --> 00:01:56,148 - stupid stupid - Easy to buy cigarettes. 44 00:01:56,150 --> 00:01:57,483 They are considered cigarettes. 45 00:01:57,485 --> 00:01:58,650 Instead of buying an e-cigarette. 46 00:01:58,652 --> 00:02:01,320 - You enter - go 47 00:02:31,184 --> 00:02:34,753 My whole life It is said that smoking is bad. 48 00:02:34,755 --> 00:02:36,755 Smoking will kill you. 49 00:02:36,757 --> 00:02:40,325 Smokers are stupid. 50 00:02:40,327 --> 00:02:43,595 I pretty much think so smoking is a thing of the past. 51 00:02:43,597 --> 00:02:45,764 Part of history 52 00:02:45,766 --> 00:02:48,467 I'm wrong. 53 00:02:48,469 --> 00:02:51,436 I was shocked when I found it out that a billion people 54 00:02:51,438 --> 00:02:54,506 projected to die earlier from smoking this century 55 00:02:54,508 --> 00:02:57,142 I'm even more surprised when I find out 56 00:02:57,144 --> 00:03:00,112 that many people use new ways to stop. 57 00:03:00,114 --> 00:03:01,813 But that method is prohibited 58 00:03:01,815 --> 00:03:06,552 in more countries. 59 00:03:06,554 --> 00:03:08,687 In our journey to discover the truth 60 00:03:08,689 --> 00:03:10,789 we travel the world. 61 00:03:10,791 --> 00:03:13,025 We find a general mentality. 62 00:03:13,027 --> 00:03:18,063 People who choose Smoke, deserve to die. 63 00:03:18,065 --> 00:03:20,799 Although there are studies that show Modern cigarettes are deadly, 64 00:03:20,801 --> 00:03:24,469 the number of smokers around the world continues to increase. 65 00:03:24,471 --> 00:03:26,538 Millions of people are dying earlier. 66 00:03:26,540 --> 00:03:30,909 Victims of war they don't understand. 67 00:03:30,911 --> 00:03:31,810 Bad study, 68 00:03:32,278 --> 00:03:34,079 Fear of the unknown, 69 00:03:34,081 --> 00:03:38,984 And passionate enthusiasm is the weapon of choice. 70 00:03:38,986 --> 00:03:41,153 The battle line is drawn. 71 00:03:41,155 --> 00:03:43,088 A cultural war begins. 72 00:03:43,090 --> 00:03:47,059 We found widespread corruption. 73 00:03:47,061 --> 00:03:49,828 To separate the truth from lies, 74 00:03:49,830 --> 00:03:51,863 Emotions from facts, 75 00:03:51,865 --> 00:03:55,500 We go to the front doctors and scientists. 76 00:03:59,006 --> 00:04:01,373 In the end, our journey becomes more 77 00:04:01,375 --> 00:04:04,610 rather than just smoking, or vaping. 78 00:04:04,612 --> 00:04:06,545 It's about freedom, 79 00:04:06,547 --> 00:04:09,915 Corruption, and destiny future generations. 80 00:04:14,188 --> 00:04:17,189 This is a battle for one billion lives. 81 00:04:26,065 --> 00:04:28,300 Every year the tobacco industry produces more than 82 00:04:28,302 --> 00:04:30,435 six trillion cigarettes. 83 00:04:30,437 --> 00:04:33,071 That's enough to make a chain from earth to Mars, 84 00:04:33,073 --> 00:04:36,275 And back, every year. 85 00:04:36,277 --> 00:04:38,977 It is estimated that more than 1.6 billion smokers 86 00:04:38,979 --> 00:04:42,648 will be on this planet in the next 20 years. 87 00:04:42,650 --> 00:04:45,284 That's more than the whole earth population, 88 00:04:45,286 --> 00:04:48,620 only about 100 years ago. 89 00:04:48,622 --> 00:04:50,422 To understand how we get it Until now we have gone 90 00:04:50,446 --> 00:04:52,624 to the Andes mountains, where it all starts. 91 00:04:52,626 --> 00:04:55,327 Hard to believe something so massive 92 00:04:55,329 --> 00:04:58,764 Can be started as something very small. 93 00:04:58,766 --> 00:05:00,565 Historians tell us the pastor of the ancient incan 94 00:05:00,567 --> 00:05:02,801 is the only one in the village that smokes tobacco 95 00:05:02,803 --> 00:05:05,737 They use it as a ceremonial cleanser. 96 00:05:05,739 --> 00:05:07,906 To understand where we are with this debate 97 00:05:07,908 --> 00:05:11,943 Steam technology, we need to see how we get here. 98 00:05:11,945 --> 00:05:17,816 And how one billion people, now find themselves trapped. 99 00:05:17,818 --> 00:05:20,919 During the industrial revolution Tobacco use changes 100 00:05:20,921 --> 00:05:22,988 in a big way. 101 00:05:22,990 --> 00:05:25,524 Cigarettes made large tobacco companies 102 00:05:25,526 --> 00:05:29,261 to be heavier processed, cheap, comfortable, 103 00:05:29,263 --> 00:05:31,630 and most pop culture. 104 00:05:31,632 --> 00:05:34,833 The appearance of cigarettes has begun. 105 00:05:44,977 --> 00:05:48,814 L.S./M.F.T. L.S./M.F.T. 106 00:05:48,816 --> 00:05:51,817 A lucky strike means good tobacco. 107 00:05:51,819 --> 00:05:54,986 Yes, on that cigarette tobacco is important. 108 00:05:54,988 --> 00:05:57,789 And a lucky strike means good tobacco. 109 00:05:59,860 --> 00:06:02,661 If we think of the past century 110 00:06:02,663 --> 00:06:04,796 Big breakthrough that really makes us enter 111 00:06:04,798 --> 00:06:06,678 our problem is... What we have is actually 112 00:06:06,702 --> 00:06:11,837 a technological innovation in the case of cigarette machines. 113 00:06:11,839 --> 00:06:15,073 That immediately allows us to have millions 114 00:06:15,075 --> 00:06:17,642 and billions of cigarettes are produced. 115 00:06:17,644 --> 00:06:19,077 And sales go down. 116 00:06:19,079 --> 00:06:22,581 At that time there was no much knowledge about the risks. 117 00:06:22,583 --> 00:06:25,217 Actually there are already some of these instructions 118 00:06:25,219 --> 00:06:28,520 in 1908, 1909, when the plane took off. 119 00:06:28,522 --> 00:06:31,089 The Yale researcher has started publishing 120 00:06:31,091 --> 00:06:34,192 and recommend that people not use tobacco 121 00:06:34,194 --> 00:06:37,262 because of fitness worries and lung effects. 122 00:06:37,264 --> 00:06:40,031 At the age of 30 Germans have started producing data 123 00:06:40,033 --> 00:06:43,368 In the 50s England had started producing data 124 00:06:43,370 --> 00:06:46,204 And then we all know finally in 1962 125 00:06:46,206 --> 00:06:48,540 Royal College of Physicians, 126 00:06:48,542 --> 00:06:51,910 report two years later, General Surgeon report out 127 00:06:51,912 --> 00:06:54,780 and shock the horror of this product Not just a source 128 00:06:54,782 --> 00:06:57,015 Fun, people think so 129 00:06:57,017 --> 00:07:00,852 they actually cause danger and death. 130 00:07:00,854 --> 00:07:02,921 In world history, nothing is not important 131 00:07:02,923 --> 00:07:05,724 Habits that have been so fascinated so quickly. 132 00:07:05,726 --> 00:07:07,559 Seventy million Americans smoke. 133 00:07:07,561 --> 00:07:09,401 Today they get messages from the United States 134 00:07:09,425 --> 00:07:11,963 General surgery, who is on the blue ribbon committee 135 00:07:11,965 --> 00:07:14,199 Know their habits for 14 months. 136 00:07:14,201 --> 00:07:16,768 The committee has reached it overall rating: 137 00:07:16,770 --> 00:07:20,305 Smoking is related to to a higher mortality rate 138 00:07:20,307 --> 00:07:23,041 in a number of disease categories. 139 00:07:23,043 --> 00:07:25,143 If we come back to understanding 140 00:07:25,145 --> 00:07:27,112 when we first have knowledge 141 00:07:27,114 --> 00:07:30,248 is that tar that kills and nicotine is an addict? 142 00:07:30,250 --> 00:07:33,051 We now know that BAT and Randall Williams 143 00:07:33,053 --> 00:07:36,588 Know this from the early 60s. 144 00:07:36,590 --> 00:07:38,223 You can say this is a cynical thing, 145 00:07:38,225 --> 00:07:39,625 Why don't they stop at that time? 146 00:07:39,649 --> 00:07:41,687 But they are companies with billions of dollars 147 00:07:41,689 --> 00:07:45,230 investment and will not stop. 148 00:07:45,232 --> 00:07:47,065 I became a Winston man 149 00:07:47,067 --> 00:07:48,133 in 1981. 150 00:07:48,135 --> 00:07:50,235 I am 32 years old, 151 00:07:50,237 --> 00:07:52,003 and I got a call from an agent in New York 152 00:07:52,005 --> 00:07:53,838 and he wants to know if I will be interested 153 00:07:53,840 --> 00:07:55,640 in an interview for auditions 154 00:07:55,642 --> 00:07:57,275 They are casting for Winston. 155 00:07:57,277 --> 00:07:59,578 So I entered, I auditioned. 156 00:07:59,580 --> 00:08:01,346 Two weeks later I got a call 157 00:08:01,348 --> 00:08:03,388 that they narrow it down and they want to meet me 158 00:08:03,412 --> 00:08:04,783 again for callbacks 159 00:08:04,785 --> 00:08:06,618 So I have to go the next day, not shave, 160 00:08:06,620 --> 00:08:08,500 Because they want me to have a rough appearance. 161 00:08:08,524 --> 00:08:10,455 Because of R.J. Reynolds looks for a 162 00:08:10,457 --> 00:08:12,924 A rough macho theme. 163 00:08:12,926 --> 00:08:15,260 They come out and say, "You, you and you." 164 00:08:15,262 --> 00:08:19,631 Now it's only you Men Winston for 1981 and '82. 165 00:08:19,633 --> 00:08:22,167 My jaw falls, I'm stunned. 166 00:08:22,169 --> 00:08:23,335 I'm really floored. 167 00:08:23,337 --> 00:08:25,537 Never, ever, ever thought about 168 00:08:25,539 --> 00:08:29,040 the result of what I actually do 169 00:08:29,042 --> 00:08:31,142 and will finish eight years ahead. 170 00:08:31,144 --> 00:08:33,178 And that's seven and half a year as 171 00:08:33,180 --> 00:08:36,147 Winston man, in more than 42 ads shows smoking, is associated with healthy activity. 172 00:08:36,149 --> 00:08:40,118 Because it's all tobacco marketing. 173 00:08:40,120 --> 00:08:43,321 After practicing as a doctor I then entered 174 00:08:52,633 --> 00:08:56,134 organized medicine and hit it up on the organization 175 00:08:56,136 --> 00:08:59,237 who is like a master doctor. 176 00:08:59,239 --> 00:09:01,206 World Medical Association. 177 00:09:01,208 --> 00:09:02,807 And at that time we were very, very strong against tobacco 178 00:09:02,809 --> 00:09:06,177 Very much against the tobacco industry, 179 00:09:06,179 --> 00:09:07,479 180 00:09:07,481 --> 00:09:09,981 181 00:09:09,983 --> 00:09:14,152 Who we know has lied death / morbidity 182 00:09:14,154 --> 00:09:16,821 related to their products. 183 00:09:16,823 --> 00:09:19,424 And we know that we face a big challenge 184 00:09:19,426 --> 00:09:21,192 marketing engine 185 00:09:21,194 --> 00:09:22,661 The Flintstones 186 00:09:22,663 --> 00:09:25,196 has been brought to you by Winston, 187 00:09:25,198 --> 00:09:28,667 Best-selling in America Tasting filtered cigarettes. 188 00:09:36,910 --> 00:09:40,679 Are our first shoots on Mount Evans, Colorado. 189 00:09:40,681 --> 00:09:43,915 Which is enough to educate me because 190 00:09:43,917 --> 00:09:45,877 You know what happened to smokers three packs per day 191 00:09:45,901 --> 00:09:48,086 at an altitude of 12,000 feet on a mountain? 192 00:09:48,088 --> 00:09:49,387 This isn't beautiful. 193 00:09:49,389 --> 00:09:51,189 Especially when you use oxygen, 194 00:09:51,191 --> 00:09:53,291 and you can't smoke 195 00:09:53,293 --> 00:09:56,394 When you use oxygen, because you will explode 196 00:09:56,396 --> 00:09:59,264 And I was there for five, six good days with crew 197 00:09:59,266 --> 00:10:00,599 They try to capture the story 198 00:10:00,601 --> 00:10:03,101 of what our theme is. 199 00:10:03,103 --> 00:10:04,603 We will fly by helicopter, okay. 200 00:10:07,207 --> 00:10:09,908 We will find out, whatever we are looking for 201 00:10:09,910 --> 00:10:13,378 Refusing from the side of the mountain, the 202 00:10:13,380 --> 00:10:15,300 what they pay for me to do 203 00:10:15,324 --> 00:10:16,581 And then, at the end of the day is on. 204 00:10:16,583 --> 00:10:19,451 Sitting on a stone, lighting a cigarette 205 00:10:19,453 --> 00:10:21,493 with your friend, Get the cigarette to your friend 206 00:10:21,517 --> 00:10:23,788 So the theme, let's tell a story about how 207 00:10:23,790 --> 00:10:26,257 208 00:10:26,259 --> 00:10:29,260 macho these people are, how they save lives, 209 00:10:29,262 --> 00:10:31,396 Search and save, and then at the end of the day 210 00:10:31,398 --> 00:10:33,898 very special friendships that they must have 211 00:10:33,900 --> 00:10:36,568 a cigarette with to celebrate their success 212 00:10:36,570 --> 00:10:39,537 That's the most machismo that they can come with 213 00:10:39,539 --> 00:10:42,807 who will now compete with the number one brand selling cigarettes, the Marlboro, at that time. 214 00:10:42,809 --> 00:10:44,976 Winston, at that time, was only number four. 215 00:10:44,978 --> 00:10:47,679 50 cow heads for home. 216 00:10:47,681 --> 00:10:50,348 Come where it feels. 217 00:10:51,852 --> 00:10:54,085 Come to Marlboro country. 218 00:10:54,087 --> 00:10:56,521 In two years Winston became number two 219 00:10:59,826 --> 00:11:02,093 220 00:11:02,095 --> 00:11:04,295 sell brands, just behind Marlboro. 221 00:11:04,297 --> 00:11:05,497 How can that happen? 222 00:11:05,499 --> 00:11:06,199 Marketing. 223 00:11:06,365 --> 00:11:07,098 Marketing. 224 00:11:07,400 --> 00:11:08,466 Marketing. 225 00:11:08,468 --> 00:11:09,868 Spending more money, spending more money. 226 00:11:09,870 --> 00:11:11,550 Let's continue to associate this deadly product 227 00:11:11,574 --> 00:11:13,171 with something the child wants. 228 00:11:13,173 --> 00:11:14,939 Wow, we have to do something Fred. 229 00:11:14,941 --> 00:11:15,840 Good. 230 00:11:15,842 --> 00:11:17,442 How about taking a nap? 231 00:11:17,444 --> 00:11:19,177 I have a better idea. 232 00:11:19,179 --> 00:11:20,545 Let's break Winston. 233 00:11:20,547 --> 00:11:21,980 That's it! 234 00:11:21,982 --> 00:11:24,549 My task is to intentionally look for 235 00:11:28,789 --> 00:11:30,789 years and entice them to think 236 00:11:30,791 --> 00:11:32,624 that this is what they can also like. 237 00:11:32,626 --> 00:11:34,292 That's all I do. 238 00:11:34,294 --> 00:11:37,395 26 days a year I have to work for R.J. Reynolds. 239 00:11:37,397 --> 00:11:40,065 They pay me more than $ 100,000 a year. 240 00:11:40,067 --> 00:11:42,367 Not to mention being on billboards, magazines, 241 00:11:42,369 --> 00:11:44,469 Penthouse, Playboy, popular mechanic, 242 00:11:44,471 --> 00:11:46,431 Whatever it will be a men's magazine considers, 243 00:11:46,455 --> 00:11:48,006 That's where my ad is. 244 00:11:48,008 --> 00:11:49,768 Because we did not try to attract the attention of girls 245 00:11:49,792 --> 00:11:51,009 for smoking Winston 246 00:11:51,011 --> 00:11:53,051 Because they have their own, they have Virginia slims, 247 00:11:53,075 --> 00:11:55,647 And Eve, and Satins, and Capris. 248 00:11:55,649 --> 00:11:57,749 I am brave enough to ask questions 249 00:11:57,751 --> 00:11:59,884 from R.J. Executive tobacco Reynolds, 250 00:11:59,886 --> 00:12:02,587 "how are you guys? R.J. Reynolds don't smoke?" 251 00:12:02,589 --> 00:12:04,709 They say: "We don't smoke, we only sell it." 252 00:12:04,733 --> 00:12:07,058 "We have the right to smoke for young people, poor people," 253 00:12:07,060 --> 00:12:09,894 "black, and stupid." 254 00:12:09,896 --> 00:12:12,363 And billions of dollars are there to fund it 255 00:12:12,365 --> 00:12:15,767 They spend more marketing money, good, 256 00:12:15,769 --> 00:12:18,770 From many people who shop to prevent it 257 00:12:23,476 --> 00:12:26,211 U.S. slowly start choosing 258 00:12:26,213 --> 00:12:28,747 actions to introduce some taxes. 259 00:12:28,749 --> 00:12:31,683 It can't make progress in the advertising ban, 260 00:12:31,685 --> 00:12:33,518 because of the first amendment of protection. 261 00:12:33,520 --> 00:12:35,887 The tobacco industry then tries to give 262 00:12:35,889 --> 00:12:39,524 research grant to researchers to buy it. 263 00:12:39,526 --> 00:12:41,566 Or at least ensure that direction of research 264 00:12:41,590 --> 00:12:43,394 do not go in a negative way. 265 00:12:43,396 --> 00:12:46,431 And that's when we the era of big tobacco 266 00:12:46,433 --> 00:12:49,768 financial research groups around the world. 267 00:12:54,541 --> 00:12:55,740 Tobacco institutions. 268 00:12:55,742 --> 00:12:58,476 A trade association with a unique purpose. 269 00:12:58,478 --> 00:13:00,712 To promote free and informed discussion 270 00:13:00,714 --> 00:13:04,082 of all the problems involved The oldest industry in America. 271 00:13:04,084 --> 00:13:05,817 We have a study conducted by Applied Warton 272 00:13:05,819 --> 00:13:08,453 Research Center in Pennsylvania University 273 00:13:08,455 --> 00:13:10,054 in 1979. 274 00:13:10,056 --> 00:13:12,590 We are involved in grants with medical colleges 275 00:13:12,592 --> 00:13:15,560 from Virginia 1930-1960. 276 00:13:15,562 --> 00:13:17,629 Of course there are never-ending concerns 277 00:13:17,631 --> 00:13:20,398 alleged smoking effect about the health of the smoker. 278 00:13:20,400 --> 00:13:24,169 The proof is certain is not convincing at this time 279 00:13:24,171 --> 00:13:27,972 There is no increase in in the rate of deaths from lung cancer. 280 00:13:27,974 --> 00:13:30,441 An individual must sit in a crowded bar, 281 00:13:30,443 --> 00:13:33,111 or cocktail lounge for more than 100 282 00:13:33,113 --> 00:13:36,147 successive hours to breathe equivalent 283 00:13:36,149 --> 00:13:37,949 of one filtered cigarette. 284 00:13:37,951 --> 00:13:40,919 Well this research was done by American Cancer 285 00:13:40,921 --> 00:13:42,754 Community. That has been proven 286 00:13:42,756 --> 00:13:45,824 with studies funded, in part, by Massachusetts 287 00:13:45,826 --> 00:13:47,492 Lung Association. 288 00:13:47,494 --> 00:13:51,362 That confirms some of our own thoughts about. 289 00:13:51,364 --> 00:13:54,432 I basically enter anti-smoking movements 290 00:13:54,434 --> 00:13:57,468 right after I graduated from... got a master's degree 291 00:13:57,470 --> 00:13:58,770 in public health. 292 00:13:58,772 --> 00:14:01,206 Where I study cigarettes causes more deaths 293 00:14:01,208 --> 00:14:02,507 rather than everything combined, 294 00:14:02,509 --> 00:14:04,209 and nobody does anything about it, 295 00:14:04,211 --> 00:14:06,477 and I get a job in the area District Health Department, 296 00:14:06,479 --> 00:14:09,647 and I was told: "You have tobacco because" 297 00:14:09,649 --> 00:14:11,549 "no one else wants the job". 298 00:14:11,551 --> 00:14:13,117 At that time, in the 80s 299 00:14:13,119 --> 00:14:15,687 there are 32 billion packs a year 300 00:14:15,689 --> 00:14:17,789 selling cigarettes in America. 301 00:14:17,791 --> 00:14:19,157 32 billion. 302 00:14:19,159 --> 00:14:21,059 There is no best for Mr. Ricardo. 303 00:14:21,061 --> 00:14:22,660 Winston filter brand 304 00:14:22,662 --> 00:14:25,663 Feel beautiful smoothness Deep in your throat. 305 00:14:30,670 --> 00:14:32,470 After doing all the ads I did, 306 00:14:32,472 --> 00:14:36,140 and feel good enough about the money 307 00:14:36,142 --> 00:14:38,376 I don't listen to public opinion 308 00:14:38,378 --> 00:14:40,745 about tobacco because Just when it is 309 00:14:40,747 --> 00:14:43,014 You start to get all the negative things. 310 00:14:43,016 --> 00:14:45,516 Even though the Surgeon General has spoken badly... 311 00:14:45,518 --> 00:14:47,685 Speaking of secondary smoke, 312 00:14:47,687 --> 00:14:50,488 and cancer is the number one cause premature death and disease. 313 00:14:50,490 --> 00:14:53,424 Now around 1987 now, '86, 314 00:14:53,426 --> 00:14:54,893 '87, '88. 315 00:14:54,895 --> 00:14:57,428 And I have been doing adverts for almost seven years Now you get all the scuttles. 316 00:14:57,430 --> 00:14:58,997 Now you get all the hatred, you start 317 00:14:58,999 --> 00:15:01,432 to see anger 318 00:15:01,434 --> 00:15:02,700 Smoking kills people, we have proof now. 319 00:15:02,702 --> 00:15:04,422 Because it hurts people like me who suffer from asthma and can cause lung cancer even in non-smokers. 320 00:15:09,042 --> 00:15:12,677 in growing up 321 00:15:12,679 --> 00:15:16,080 that he has no control over, 322 00:15:08,294 --> 00:15:28,559 323 00:15:28,561 --> 00:15:30,762 324 00:15:30,764 --> 00:15:32,964 because we live in a free society 325 00:15:35,302 --> 00:15:38,403 and smokers have a choice, and non-smokers 326 00:15:38,405 --> 00:15:40,605 are around people who smoke. 327 00:15:40,607 --> 00:15:44,575 The tobacco industry, from the beginning, 328 00:15:44,577 --> 00:15:47,245 First try to do what I think every good consumer 329 00:15:49,916 --> 00:15:52,750 If you have your preference 330 00:15:52,752 --> 00:15:56,788 Do you want your children, or your grandchildren to smoke? 331 00:15:51,001 --> 00:16:00,224 I have no choice. 332 00:16:00,226 --> 00:16:01,592 We have no choice. 333 00:16:01,594 --> 00:16:03,728 I do not believe that nicotine, or our products, 334 00:16:03,730 --> 00:16:04,662 is addictive 335 00:16:08,635 --> 00:16:11,469 Like a father like a child. 336 00:16:13,406 --> 00:16:15,907 Think about it. 337 00:16:15,909 --> 00:16:19,978 For information about smoking and heart disease 338 00:16:19,980 --> 00:16:22,580 ask your Heart Association 339 00:16:22,582 --> 00:16:25,683 Now there is a movement with National 340 00:16:25,685 --> 00:16:28,319 Cancer Institute, Cancer, Lung, Heart, 341 00:16:28,321 --> 00:16:30,788 not to mention the government and General Surgeon, 342 00:16:30,790 --> 00:16:32,690 who says hey, smoking kills people 343 00:16:32,692 --> 00:16:34,659 and we have evidence now, now we have evidence 344 00:16:34,661 --> 00:16:37,028 we got tobacco files, We made people talk about it. 345 00:16:37,030 --> 00:16:40,798 Now it's getting a little curious. 346 00:16:40,800 --> 00:16:43,001 Because I get the same thing from my children 347 00:16:43,003 --> 00:16:45,203 Father, stop smoking, my teacher says you will be annoyed 348 00:16:45,227 --> 00:16:46,804 Father, stop smoking, you will die. 349 00:16:46,806 --> 00:16:47,839 Father, you will... 350 00:16:47,841 --> 00:16:48,639 What happened? 351 00:16:48,641 --> 00:16:50,508 My brother has cancer. 352 00:16:52,805 --> 00:16:55,086 My brother, I'm the youngest of the three sons in my family, 353 00:16:55,088 --> 00:16:57,328 and he is my older brother, He is only three and a half years old 354 00:16:57,352 --> 00:16:58,282 years older 355 00:16:58,284 --> 00:16:59,604 And he was diagnosed with cancer. 356 00:16:59,628 --> 00:17:00,952 And he's a smoker. 357 00:17:00,954 --> 00:17:04,389 And, for about five years I have to see it deteriorate. 358 00:17:04,391 --> 00:17:07,291 And I'm doing ads. 359 00:17:07,293 --> 00:17:10,728 When I do an ad, I still have 360 00:17:10,730 --> 00:17:11,796 worrying about my brother 361 00:17:11,798 --> 00:17:13,798 And this is terrible driving experience 362 00:17:13,800 --> 00:17:18,870 to Boston, and rightly so at the Dana Farber Cancer Institute. 363 00:17:18,872 --> 00:17:20,538 And I walk through the door. 364 00:17:20,540 --> 00:17:23,841 Here we have oncology, doctors, nurses 365 00:17:23,843 --> 00:17:26,010 people care for people who are dying, 366 00:17:26,012 --> 00:17:27,879 really dying, 367 00:17:27,881 --> 00:17:31,849 of what they choose to do at 13, 14, 15, 16, 17, 368 00:17:31,851 --> 00:17:32,750 And so on. 369 00:17:32,752 --> 00:17:33,992 Now they have to pay the price. 370 00:17:34,016 --> 00:17:36,054 So now I start a little 371 00:17:36,056 --> 00:17:36,854 instructions here 372 00:17:36,856 --> 00:17:38,189 Well, maybe this is bad. 373 00:17:38,191 --> 00:17:39,690 Maybe this garbage kills people. 374 00:17:39,692 --> 00:17:41,325 My brother is dying from him. 375 00:17:41,327 --> 00:17:43,728 I definitely don't feel like I did when I was 16 years old 376 00:17:43,730 --> 00:17:45,063 smoking a pack a day 377 00:17:45,065 --> 00:17:47,065 Now I can't wake up and down the stairs quite a lot 378 00:17:47,067 --> 00:17:50,168 So I started to see the logic behind all hate 379 00:17:50,170 --> 00:17:52,370 I began to see smokers look, not just as 380 00:17:52,372 --> 00:17:54,605 cool, macho, tough, rude, beautiful, sexy, glamorous, 381 00:17:54,607 --> 00:17:56,574 It's fun to love, free spirit, 382 00:17:56,576 --> 00:17:59,744 But smell, smell, yellow haired person. 383 00:17:59,746 --> 00:18:02,380 Now you start to see everything from 384 00:18:02,382 --> 00:18:04,916 60% of Americans smoke 385 00:18:04,918 --> 00:18:06,717 or chew or dip or spit, 386 00:18:06,719 --> 00:18:08,419 And now you start to see the swing. 387 00:18:13,626 --> 00:18:15,860 I have to take a decision and there are six hours 388 00:18:15,862 --> 00:18:17,061 go home 389 00:18:17,063 --> 00:18:19,263 And I might smoke two packs of cigarettes 390 00:18:19,265 --> 00:18:20,465 on the way home. 391 00:18:20,467 --> 00:18:21,766 Because now I'm stressed. 392 00:18:21,768 --> 00:18:24,268 Now I'm starting to feel very bad about this because 393 00:18:24,270 --> 00:18:26,404 Now I have to go face my child. 394 00:18:26,406 --> 00:18:28,106 And I talk to my child, 395 00:18:28,108 --> 00:18:29,774 and I walk in the door, 396 00:18:29,776 --> 00:18:31,209 and he talks with me. 397 00:18:31,211 --> 00:18:34,145 He said: "Dad, you will die Like Uncle Bob, right?" 398 00:18:34,147 --> 00:18:35,113 Blast! 399 00:18:35,115 --> 00:18:35,913 Like that. 400 00:18:35,915 --> 00:18:37,048 That's what happened to me. 401 00:18:37,050 --> 00:18:39,383 It feels like an explosion. 402 00:18:39,385 --> 00:18:40,585 You know 403 00:18:40,587 --> 00:18:44,322 there is a big chance I will do it. 404 00:18:44,324 --> 00:18:47,925 That's my enlightenment. 405 00:18:47,927 --> 00:18:50,761 It's been a long time 406 00:18:50,763 --> 00:18:52,797 That's how I am. 407 00:18:52,799 --> 00:18:56,767 And, my passion for my children, 408 00:18:56,769 --> 00:19:00,905 And my wife is so great that I will defeat her 409 00:19:00,907 --> 00:19:02,273 Okay, so I make a decision. 410 00:19:02,275 --> 00:19:05,343 It was July 17, when I told my child, 411 00:19:05,345 --> 00:19:07,778 "I'll stop." 412 00:19:07,780 --> 00:19:09,947 "I promise, I will stop." 413 00:19:09,949 --> 00:19:11,849 And, right hand to God: "I will stop," 414 00:19:11,851 --> 00:19:13,417 "I'll stop." 415 00:19:13,419 --> 00:19:16,420 And he said: "All right, I promise, right?" 416 00:19:16,422 --> 00:19:18,523 Well what do you not tell 10 or 11 years 417 00:19:18,525 --> 00:19:20,091 is something that then doesn't do it. 418 00:19:20,093 --> 00:19:22,293 Because they will hate you, and they will hate you, 419 00:19:22,295 --> 00:19:23,928 And they will hate you. 420 00:19:23,930 --> 00:19:26,931 Well he hunts me up America's big smoke 421 00:19:26,933 --> 00:19:29,100 in November 1988 422 00:19:29,102 --> 00:19:30,835 Do you see this fan? 423 00:19:30,837 --> 00:19:33,037 Well, I use it when I'm around cigarette smokers 424 00:19:33,039 --> 00:19:34,805 But I might be able to get rid of it 425 00:19:34,807 --> 00:19:36,440 during America's big smoke. 426 00:19:36,442 --> 00:19:39,177 American Cancer Society Day ask every smoker 427 00:19:39,179 --> 00:19:41,012 in America to stop for 24 hours. 428 00:19:41,014 --> 00:19:41,946 I chose that day. 429 00:19:41,948 --> 00:19:43,948 I told my child that I would stop. 430 00:19:43,950 --> 00:19:45,316 And, I do. 431 00:19:45,318 --> 00:19:47,552 I get a call from every Philadelphia news station, 432 00:19:47,554 --> 00:19:48,986 television station. 433 00:19:48,988 --> 00:19:51,222 I got a call from CBS this morning with Harry Smith. 434 00:19:51,224 --> 00:19:53,791 I got a call from ABC, I got a call 435 00:19:53,793 --> 00:19:55,193 and they picked me up with limo 436 00:19:55,195 --> 00:19:56,561 they took me to New York. 437 00:19:56,563 --> 00:19:58,896 No one has ever stopped smoking in public, 438 00:19:58,898 --> 00:20:00,938 especially Winston men who on each billboard, 439 00:20:00,962 --> 00:20:03,301 every magazine, everywhere For eight years now, 440 00:20:03,303 --> 00:20:04,902 happened eight years 441 00:20:04,904 --> 00:20:07,838 And then he bites the hand that feeds him. 442 00:20:07,840 --> 00:20:09,807 My brother is dying of cancer. 443 00:20:09,809 --> 00:20:13,244 I promise my children that I don't want to hurt me like my brother 444 00:20:13,246 --> 00:20:15,086 And I have seen so many people dying that I am not 445 00:20:15,110 --> 00:20:16,380 will do this ad again. 446 00:20:16,382 --> 00:20:17,715 I can't do it. 447 00:20:17,717 --> 00:20:21,752 I can't be physically, and morally, do it again 448 00:20:21,754 --> 00:20:24,922 Image is a big concern for the tobacco industry. 449 00:20:24,924 --> 00:20:27,825 We chose this week first 450 00:20:27,827 --> 00:20:30,995 one of the leading image-making industries. 451 00:20:30,997 --> 00:20:33,898 The tobacco industry has really played to the top 452 00:20:33,900 --> 00:20:36,167 from what he will do tries to derail the policy. 453 00:20:36,169 --> 00:20:41,038 A long and difficult four-year trip down the tobacco road 454 00:20:41,040 --> 00:20:42,940 has arrived at the end of the win 455 00:20:42,942 --> 00:20:45,042 The biggest financial recovery in history 456 00:20:45,044 --> 00:20:46,344 in the world. 457 00:20:46,346 --> 00:20:49,013 We arrive at the final destination, 458 00:20:49,015 --> 00:20:52,049 And that's the goal tobacco justice 459 00:20:52,051 --> 00:20:55,586 Almost 33,000 lawsuits against big tobacco 460 00:20:55,588 --> 00:20:57,255 The priority is set. 461 00:20:57,257 --> 00:21:00,758 So now if someone sues, and you get the same disease 462 00:21:00,760 --> 00:21:03,027 so on, and so on, and so on, and so on. 463 00:21:03,029 --> 00:21:05,269 So they sit around, and say: "Let's come in a way." 464 00:21:05,271 --> 00:21:07,471 And they go to a meeting, they go to a private meeting 465 00:21:07,495 --> 00:21:10,268 according to the tobacco file that I already know. 466 00:21:10,270 --> 00:21:12,336 And they say: "We have to find something" 467 00:21:12,338 --> 00:21:13,858 "That will stop these lawsuits." 468 00:21:13,860 --> 00:21:15,500 Well, this is what you have to do 469 00:21:15,524 --> 00:21:16,340 big tobacco people 470 00:21:16,342 --> 00:21:18,075 You have to give us some money back 471 00:21:18,077 --> 00:21:20,278 so that we to convince our constituents 472 00:21:20,280 --> 00:21:22,613 that money, Because we are sick and tired 473 00:21:22,615 --> 00:21:24,882 pay for medicare, and medicaid 474 00:21:24,884 --> 00:21:27,151 rehabilitation and prevention 475 00:21:27,153 --> 00:21:30,087 because your product has harmed us and our country. 476 00:21:30,089 --> 00:21:31,569 Michael Moore did it in Mississippi. 477 00:21:31,593 --> 00:21:33,658 Michael Moore takes large tobacco, says: 478 00:21:33,660 --> 00:21:35,159 "I will sue your donkey." 479 00:21:35,161 --> 00:21:36,460 He is the only one who does it. 480 00:21:36,462 --> 00:21:39,964 She sued, and won 12 billion dollars. 481 00:21:39,966 --> 00:21:41,499 So, it becomes even more important 482 00:21:41,501 --> 00:21:43,968 that they justify this money is spent. 483 00:21:43,970 --> 00:21:45,903 Even if it's for a year, or two. 484 00:21:45,905 --> 00:21:47,938 They never said they would use it forever 485 00:21:47,940 --> 00:21:49,974 in 25 years they will get it. 486 00:21:49,976 --> 00:21:51,842 Florida said, oh me. 487 00:21:51,844 --> 00:21:52,943 I want some of that. 488 00:21:52,945 --> 00:21:54,312 We have the same problem. 489 00:21:54,314 --> 00:21:55,112 We also demand. 490 00:21:55,114 --> 00:21:56,414 They have 11 billion. 491 00:21:56,416 --> 00:21:57,948 Texas does it, they get 13 billion 492 00:21:57,950 --> 00:22:00,117 Because it's all based on per capita 493 00:22:00,119 --> 00:22:01,986 and pro-rated number of residents. 494 00:22:01,988 --> 00:22:03,020 Minnesota does it 495 00:22:03,022 --> 00:22:06,657 Four states get 46 billion dollars in a matter of weeks 496 00:22:06,659 --> 00:22:09,527 46 billion. 497 00:22:09,529 --> 00:22:11,162 Well, every other country wants to touch... that piece. 498 00:22:11,164 --> 00:22:14,298 We want some of that. 499 00:22:14,300 --> 00:22:16,267 We, we also pay for drugs. 500 00:22:16,269 --> 00:22:18,169 So let's look for numbers that everyone can live together. 501 00:22:18,171 --> 00:22:20,531 They generate 200 billion. 502 00:22:20,555 --> 00:22:23,274 Plus 46 who left before the four states. 503 00:22:23,276 --> 00:22:27,144 And they give the attorney general 72 hours 504 00:22:27,146 --> 00:22:31,349 to enter. 505 00:22:31,351 --> 00:22:32,850 And the only way they get money 506 00:22:32,852 --> 00:22:34,552 507 00:22:34,554 --> 00:22:37,521 if they enter even without knowing what is happening 508 00:22:37,523 --> 00:22:40,358 And you will get your money for the next 25 years. 509 00:22:40,360 --> 00:22:42,993 Every country does it, okay. 510 00:22:42,995 --> 00:22:45,863 But, in that decision in 72 hours they must 511 00:22:45,865 --> 00:22:48,866 a sign that they will not let anyone in their country 512 00:22:48,868 --> 00:22:50,835 demands big tobacco 513 00:22:50,837 --> 00:22:55,473 That happened in 1999, and MSA became the first bailout. 514 00:22:55,475 --> 00:22:57,141 Yes, we need it for children. 515 00:22:57,143 --> 00:22:58,308 We need it for children. 516 00:22:58,310 --> 00:22:59,410 We need it for prevention. 517 00:22:59,412 --> 00:23:00,112 Education. 518 00:23:00,212 --> 00:23:01,078 Intervention. 519 00:23:01,080 --> 00:23:01,846 Termination. 520 00:23:01,848 --> 00:23:03,180 We need everything. 521 00:23:03,182 --> 00:23:05,262 Like you, the nation The Attorney General has 522 00:23:05,286 --> 00:23:07,151 struggling to help reverse surprising number of victims 523 00:23:07,153 --> 00:23:10,154 tobacco takes our society. 524 00:23:10,156 --> 00:23:14,191 And to protect our children from lifelong addiction 525 00:23:14,193 --> 00:23:16,927 This plan, in short, will produce large tobacco 526 00:23:16,929 --> 00:23:19,196 from behind our children 527 00:23:27,038 --> 00:23:28,539 They have money. 528 00:23:28,541 --> 00:23:30,107 They enter. 529 00:23:30,109 --> 00:23:32,510 And then within two years the money is gone 530 00:23:32,512 --> 00:23:34,793 They put it in bonds, where they can't pay it back 531 00:23:34,817 --> 00:23:37,748 They use it for road repairs, waterfront restoration 532 00:23:37,750 --> 00:23:40,951 They use it for health the new computer department, 533 00:23:40,953 --> 00:23:43,821 states do not use the money they say 534 00:23:43,823 --> 00:23:45,623 they need, and tobacco companies now 535 00:23:45,647 --> 00:23:47,124 give all this money to the state. 536 00:23:47,126 --> 00:23:50,261 And no one knows that in 48 hours after them 537 00:23:50,263 --> 00:23:52,229 give up 246 billion dollars 538 00:23:52,231 --> 00:23:54,098 they raise the price of from 48 cents cigarettes 539 00:23:54,100 --> 00:23:57,201 across the board, to form 246. 540 00:23:57,203 --> 00:23:59,243 No one cares about that, no one wants to talk about it 541 00:23:59,267 --> 00:24:01,038 because it's not scandalous enough. 542 00:24:01,040 --> 00:24:04,108 The tobacco industry has conceded defeat. 543 00:24:04,110 --> 00:24:08,045 And we have settlement historical proportions. 544 00:24:19,324 --> 00:24:20,624 What is New Jersey doing? 545 00:24:20,626 --> 00:24:22,793 They sell all their money in a bond. 546 00:24:22,795 --> 00:24:24,762 Now must be paid back 547 00:24:24,764 --> 00:24:27,431 and New Jersey don't have money to pay it back 548 00:24:27,433 --> 00:24:29,400 There are eight states that have done that. 549 00:24:29,402 --> 00:24:31,635 Other countries are wasted money in all things 550 00:24:31,637 --> 00:24:34,438 but prevention, education, termination. 551 00:24:46,351 --> 00:24:48,686 So there is more corruption, there are more governments 552 00:24:48,688 --> 00:24:51,422 intervention to keep tobacco alive 553 00:24:51,424 --> 00:24:54,158 and maintain a large tobacco monopoly 554 00:24:54,160 --> 00:24:56,093 raise half a trillion dollars a year. 555 00:24:56,095 --> 00:24:58,262 Half a trillion, if not more. 556 00:24:58,264 --> 00:25:00,030 That's what they admit. 557 00:25:10,142 --> 00:25:12,109 At the time of the Minnesota Court case 558 00:25:12,111 --> 00:25:15,546 in 1998, the state of Minnesota didn't just look for 559 00:25:15,548 --> 00:25:17,681 compensation in financial terms, 560 00:25:17,683 --> 00:25:20,117 but requires the tobacco industry 561 00:25:20,119 --> 00:25:22,520 place everything previous confidential documents 562 00:25:22,522 --> 00:25:24,154 in the public domain 563 00:25:24,156 --> 00:25:26,357 And since then, we know industry road map 564 00:25:26,359 --> 00:25:28,792 and what happened since the 60s. 565 00:25:28,794 --> 00:25:31,729 So only in retrospect that we really understand 566 00:25:31,731 --> 00:25:34,565 how deep and pervasive the effect 567 00:25:34,567 --> 00:25:36,734 at the government level, at the research level, 568 00:25:36,736 --> 00:25:41,705 And at the level of individual ministries. 569 00:25:41,707 --> 00:25:45,242 Because tobacco levels start to fall to maybe 20% 570 00:25:45,244 --> 00:25:48,646 or below 20% You enter the hardcore group 571 00:25:48,648 --> 00:25:51,982 from smokers who do not smoke from pure seeds but they smoke because they are addicted 572 00:25:51,984 --> 00:25:54,018 and they have physical needs for nicotine in their lives. 573 00:25:54,020 --> 00:25:59,023 I started smoking at age 12. 574 00:25:59,025 --> 00:26:01,825 And, really if I think about that, my daughter 575 00:26:01,827 --> 00:26:05,262 not too far from 12. 576 00:26:05,264 --> 00:26:08,098 And thinking of himself smoking is cigarettes 577 00:26:08,100 --> 00:26:11,735 really just sickening 578 00:26:11,737 --> 00:26:15,039 The first time I smoked a cigarette a few of me 579 00:26:15,041 --> 00:26:17,207 friends have come to spend the night. 580 00:26:17,209 --> 00:26:19,543 And one of the older who has brought a pack of 581 00:26:19,545 --> 00:26:21,912 cigarettes from his father's carton. 582 00:26:21,914 --> 00:26:25,249 583 00:26:25,251 --> 00:26:29,253 We proceed to go to tree house across the street 584 00:26:29,255 --> 00:26:35,859 and we smoke entirely pack cigarettes 585 00:26:35,861 --> 00:26:38,796 I remember that made me sick. 586 00:26:38,798 --> 00:26:42,766 That makes me dizzy, but more importantly 587 00:26:42,768 --> 00:26:45,402 I remember from that time on 588 00:26:45,404 --> 00:26:49,039 want to smoke. 589 00:26:49,041 --> 00:26:52,743 So, at 12, I mean you can't really get out 590 00:26:52,745 --> 00:26:55,279 and buy a pack of cigarettes. 591 00:26:55,281 --> 00:26:58,415 So basically I will do what I can. 592 00:26:58,417 --> 00:27:01,251 I will take 593 00:27:01,253 --> 00:27:03,387 burn cigarettes from the ash tray 594 00:27:03,389 --> 00:27:05,289 When my mother doesn't see. 595 00:27:05,291 --> 00:27:08,392 Or, take a cigarette 596 00:27:08,394 --> 00:27:10,294 get out of his backpack 597 00:27:10,296 --> 00:27:14,398 Or, worse, I will take cigarette butts 598 00:27:14,400 --> 00:27:18,435 get out of the ash tray, that is really disgusting. 599 00:27:20,673 --> 00:27:21,939 That's not easy. 600 00:27:21,941 --> 00:27:24,942 I might stop seven, eight, nine times. 601 00:27:24,944 --> 00:27:26,844 And I hate myself again. 602 00:27:26,846 --> 00:27:29,747 My child looks at me, and he looks very disappointed. 603 00:27:29,749 --> 00:27:30,981 He knows I smoke. 604 00:27:30,983 --> 00:27:32,783 He knows that I just failed miserably. 605 00:27:32,785 --> 00:27:34,618 But when the mindset says that I need to stop, 606 00:27:34,620 --> 00:27:37,187 I want to stop, I have to stop, I will stop. 607 00:27:37,189 --> 00:27:39,229 And then you try and you fail, you try and you fail, 608 00:27:39,231 --> 00:27:40,951 You try and you fail, you try and you fail. 609 00:27:40,975 --> 00:27:42,926 After a while you say it, read it, I'm done. 610 00:27:42,928 --> 00:27:44,595 I will go to my grave to smoke. 611 00:27:44,597 --> 00:27:47,331 And those people are facing 612 00:27:47,333 --> 00:27:48,999 almost all the risks 613 00:27:49,001 --> 00:27:50,841 Those are the people will be taken into account 614 00:27:50,865 --> 00:27:52,536 99% of lung cancers 615 00:27:52,538 --> 00:27:54,471 Chronic obstructive pulmonary disease 616 00:27:54,473 --> 00:27:56,974 and heart disease caused by smoking. 617 00:27:56,976 --> 00:27:58,776 We always need interference 618 00:27:58,778 --> 00:28:01,679 to really shift the market and market power. 619 00:28:01,681 --> 00:28:04,348 And I believe the Hon Lik work is as the inventor 620 00:28:04,350 --> 00:28:06,817 of the e-cigarette really represents 621 00:28:06,819 --> 00:28:09,853 This interferes with changes 622 00:30:13,945 --> 00:30:16,246 Just brilliant, brilliant, brilliant 623 00:30:16,248 --> 00:30:18,916 moments in time many things come together 624 00:30:18,918 --> 00:30:22,619 and Hon Lik took it and really made it a reality. 625 00:30:45,376 --> 00:30:48,612 Hon Lik appears with this brilliant discovery 626 00:30:48,614 --> 00:30:51,548 and that's the sign a true innovator, okay 627 00:30:51,550 --> 00:30:55,185 Someone who can paradigmly can shift something 628 00:30:55,187 --> 00:30:58,222 a new way of doing things. 629 00:31:14,806 --> 00:31:18,275 That happened in 2005. Initially, I wasn't so excited 630 00:31:18,277 --> 00:31:20,644 when I see it only reads the manual about it 631 00:31:20,646 --> 00:31:22,212 because I am a non-smoker. 632 00:31:22,214 --> 00:31:24,348 When I actually saw the product 633 00:31:24,350 --> 00:31:25,983 with steam coming out 634 00:31:25,985 --> 00:31:27,985 I know there is something there. 635 00:31:27,987 --> 00:31:29,627 So, we do it for about a year. 636 00:31:29,651 --> 00:31:31,889 So I officially form Siterra 637 00:31:31,891 --> 00:31:34,992 in September 2006 and we launched it. 638 00:31:34,994 --> 00:31:37,694 Really our big breakthrough is a CES show January 2008 639 00:31:37,696 --> 00:31:39,363 I'm here at CES 640 00:31:39,365 --> 00:31:41,732 and, I am very interested in in gadgets and objects. 641 00:31:41,734 --> 00:31:44,902 But, this caught my attention. 642 00:31:44,904 --> 00:31:47,437 This person is here, and he doesn't smoke beside me. 643 00:31:47,439 --> 00:31:50,674 Because I don't smoke on the show floor 644 00:31:50,676 --> 00:31:52,542 But he doesn't smoke. 645 00:31:52,544 --> 00:31:53,543 What exactly is on NJOY? 646 00:31:53,545 --> 00:31:55,512 NJOY is an electronic cigarette. 647 00:31:55,514 --> 00:31:57,681 648 00:31:57,683 --> 00:32:01,418 And the way we do this, do we take batteries 649 00:32:01,420 --> 00:32:04,554 From the battery we have a patented evaporation system. 650 00:32:04,556 --> 00:32:06,757 So what you see comes from the device 651 00:32:06,759 --> 00:32:07,858 not smoke 652 00:32:07,860 --> 00:32:09,459 It's steam. 653 00:32:09,461 --> 00:32:13,463 This is a hit from the show and becomes written 654 00:32:13,465 --> 00:32:16,633 in a collection of magazines, and even online. 655 00:32:16,635 --> 00:32:18,969 This is a huge memory vacuum where I can 656 00:32:18,971 --> 00:32:20,704 My first e-cigarette 657 00:32:20,706 --> 00:32:23,206 What I know is what I got in 2007 658 00:32:23,208 --> 00:32:24,474 two or three e-cigs. 659 00:32:24,476 --> 00:32:26,410 One from China, one from America, one from China 660 00:32:26,412 --> 00:32:28,545 somewhere in Europe 661 00:32:28,547 --> 00:32:31,081 And I play with them, that's all I remember. 662 00:32:31,083 --> 00:32:34,618 And that's a beautiful thing, like really amazing 663 00:32:34,620 --> 00:32:36,253 But they are also very bad. 664 00:32:36,255 --> 00:32:39,790 I mean, they are, as they are, a proof of concept 665 00:32:39,792 --> 00:32:43,560 And I'm fascinated by the potential here. 666 00:32:43,562 --> 00:32:45,929 Thinking, oh God, this will be the product That can change the lives of smokers. 667 00:32:45,931 --> 00:32:48,932 But, this won't do it. 668 00:32:48,934 --> 00:32:52,669 And then I think, well, God, there must be someone else 669 00:32:52,671 --> 00:32:55,091 say the same thing as me, think 670 00:32:55,115 --> 00:32:56,673 close, very, very close. 671 00:32:56,675 --> 00:32:58,443 So, you know, where do you go? 672 00:33:00,245 --> 00:33:02,112 673 00:33:02,114 --> 00:33:03,580 You see on the web. 674 00:33:03,582 --> 00:33:05,515 And nothing. There is no. 675 00:33:05,517 --> 00:33:08,585 Some clever ads, If you are kind, you know 676 00:33:08,587 --> 00:33:12,322 iStock people photo images. 677 00:33:12,324 --> 00:33:14,291 I think, God, we need talk. 678 00:33:14,293 --> 00:33:15,859 We need to start a conversation. 679 00:33:15,861 --> 00:33:18,795 And a better way to do that than the most 680 00:33:18,797 --> 00:33:21,631 ancient form of internet communication, 681 00:33:21,633 --> 00:33:24,034 A forum, that's what we need, a forum. 682 00:33:24,036 --> 00:33:28,839 So I arranged it one night, I thought, December 2007. 683 00:33:28,841 --> 00:33:30,640 And, 684 00:33:30,642 --> 00:33:32,809 there isn't much happening 685 00:33:32,811 --> 00:33:34,978 So, I went up, like you did 686 00:33:34,980 --> 00:33:36,780 on the internet, and say hey guys 687 00:33:36,782 --> 00:33:38,662 If you want to talk about it it comes to my website 688 00:33:38,686 --> 00:33:39,883 And people come. 689 00:33:39,885 --> 00:33:41,384 And we started talking about 690 00:33:41,386 --> 00:33:42,352 What is this product? 691 00:33:42,354 --> 00:33:43,954 Where does it come from, who sells it, 692 00:33:43,978 --> 00:33:45,155 how much is it? 693 00:33:45,157 --> 00:33:46,723 But especially 694 00:33:46,725 --> 00:33:47,965 These things get better. 695 00:33:47,989 --> 00:33:50,160 How will they be better? You know? What... 696 00:33:50,162 --> 00:33:51,962 And we are very anal about it. 697 00:33:51,964 --> 00:33:53,630 So we photograph 698 00:33:53,632 --> 00:33:55,198 small pieces of metal 699 00:33:55,200 --> 00:33:58,969 and connections and screws, and things like this. 700 00:33:58,971 --> 00:34:02,172 I think I've seen a news story on 701 00:34:02,174 --> 00:34:04,875 CNN, or something, about this new gadget called 702 00:34:04,877 --> 00:34:06,843 an electronic cigarette 703 00:34:06,845 --> 00:34:08,345 And I am a heavy smoker. 704 00:34:08,347 --> 00:34:11,148 So, you know, I like electronic goods 705 00:34:11,150 --> 00:34:12,983 and gadgets, and I smoke 706 00:34:12,985 --> 00:34:14,751 about two and a half packs a day. 707 00:34:14,753 --> 00:34:16,653 So I think, well, whatever it is 708 00:34:16,655 --> 00:34:17,854 it must be for me 709 00:34:17,856 --> 00:34:20,757 So, I'm online and 710 00:34:20,759 --> 00:34:22,059 I found it 711 00:34:22,061 --> 00:34:24,361 and back at that time, you know, 2007, 712 00:34:24,363 --> 00:34:26,063 All you can buy are these big items 713 00:34:26,065 --> 00:34:28,732 Large pen style e-cigs. 714 00:34:28,734 --> 00:34:30,667 And I bought it, didn't think much about it 715 00:34:30,669 --> 00:34:32,602 And it appears someday 716 00:34:32,604 --> 00:34:34,371 and I combine it 717 00:34:34,373 --> 00:34:37,841 and, don't really think it will be too impressive But I took an obstacle, and I was stunned I was really stunned. 718 00:34:37,843 --> 00:34:39,943 That, I don't believe 719 00:34:39,945 --> 00:34:41,778 how close it imitates the sensation of smoking. 720 00:34:41,780 --> 00:34:45,082 And I remember that day, four hours passed 721 00:34:45,084 --> 00:34:48,385 and it occurred to me that I had forgotten 722 00:34:48,387 --> 00:34:52,089 to smoke 723 00:34:52,091 --> 00:34:54,091 I'm just amazed by this 724 00:34:54,093 --> 00:34:55,192 far more than I thought. 725 00:34:55,194 --> 00:34:56,860 But there is one thing that I don't admire and that's according to taste. 726 00:34:56,862 --> 00:34:59,796 That feels terrible. 727 00:34:59,798 --> 00:35:01,698 728 00:35:01,700 --> 00:35:03,066 729 00:35:03,068 --> 00:35:04,868 730 00:35:04,870 --> 00:35:06,790 You really don't know, In those days, you didn't do it 731 00:35:06,814 --> 00:35:08,872 know where the liquid comes from 732 00:35:08,874 --> 00:35:10,394 You don't know how it was made. 733 00:35:10,418 --> 00:35:11,908 You don't know what's inside. 734 00:35:11,910 --> 00:35:13,877 At that time, you might be lucky if 735 00:35:13,879 --> 00:35:16,146 You will get a small plastic bottle 736 00:35:16,148 --> 00:35:18,782 with some liquid in it that reads, 737 00:35:18,784 --> 00:35:20,717 "vanilla" or whatever. 738 00:35:20,719 --> 00:35:21,985 And so it is. 739 00:35:21,987 --> 00:35:24,421 There are no companies in the United States. 740 00:35:24,423 --> 00:35:26,823 Everything is being made abroad at that time 741 00:35:26,825 --> 00:35:28,725 And I was really surprised by that. 742 00:35:28,727 --> 00:35:31,394 So, at that time, it's not about getting started 743 00:35:31,396 --> 00:35:32,929 a company for me 744 00:35:32,931 --> 00:35:36,800 It's about creating liquid that I want to vape 745 00:35:36,802 --> 00:35:38,168 That's all. 746 00:35:38,170 --> 00:35:41,605 So, I just started 747 00:35:41,607 --> 00:35:45,742 trial and error, lots of trial and error. 748 00:35:45,744 --> 00:35:47,744 I go out and buy all the tobacco I can. 749 00:35:47,746 --> 00:35:51,515 I buy cigarettes, pipe tobacco, cigar tobacco. 750 00:35:51,517 --> 00:35:54,851 And just make this mixture of giant tobacco 751 00:35:54,853 --> 00:35:57,854 And what I decided to do is 752 00:35:57,856 --> 00:36:00,290 I went and got five coffee makers 753 00:36:00,292 --> 00:36:03,527 and I deliver it to my kitchen table. 754 00:36:03,529 --> 00:36:06,763 And, I brew, basically tobacco water. 755 00:36:06,765 --> 00:36:09,332 And I will use that water as the water 756 00:36:09,334 --> 00:36:10,834 filter it again. 757 00:36:10,836 --> 00:36:14,171 By the time I'm finished, I have the base 758 00:36:14,173 --> 00:36:16,773 highly concentrated tobacco reduction. 759 00:36:16,775 --> 00:36:20,810 And this, this is the main spice. 760 00:36:20,812 --> 00:36:23,680 I go to ECF 761 00:36:23,682 --> 00:36:27,184 and I ask if anyone wants to try 762 00:36:27,186 --> 00:36:30,520 my new smoke juice, At that time I called him. 763 00:36:30,522 --> 00:36:33,123 And, you know, if you want a free sample, tell me 764 00:36:33,125 --> 00:36:34,791 and I will send it to you. 765 00:36:34,793 --> 00:36:38,662 And kind of think maybe, 12, 13 people will answer. 766 00:36:38,664 --> 00:36:40,897 And I have more than 300 replies. 767 00:36:40,899 --> 00:36:42,165 And it takes about two weeks 768 00:36:42,167 --> 00:36:44,000 and I get all requests. 769 00:36:44,002 --> 00:36:45,902 And then wait starts. 770 00:36:45,904 --> 00:36:48,705 And that is the longest week of my life. 771 00:36:48,707 --> 00:36:52,876 So I will never forget about six days later 772 00:36:52,878 --> 00:36:53,877 I got an email 773 00:36:53,879 --> 00:36:56,746 From someone I know is taking that sample. 774 00:36:56,748 --> 00:37:00,350 And, and I remember I had to pull over 775 00:37:00,352 --> 00:37:02,352 before reading the email because I think, okay, 776 00:37:02,354 --> 00:37:04,821 well it will all come to this. 777 00:37:04,823 --> 00:37:07,891 Either they hate it, or they like it. 778 00:37:07,893 --> 00:37:11,027 And, so I pulled over 779 00:37:11,029 --> 00:37:14,764 I saw the email and said: 780 00:37:14,766 --> 00:37:16,566 You have to tell me how I can buy this. 781 00:37:16,568 --> 00:37:19,002 And, I thought, okay 782 00:37:19,004 --> 00:37:20,837 Maybe we have something at that time. 783 00:37:20,839 --> 00:37:23,940 It was around 2010 and I saw a friend. 784 00:37:23,942 --> 00:37:26,876 He has a cigar, like, 785 00:37:26,878 --> 00:37:29,512 You know, e-cig. 786 00:37:29,514 --> 00:37:32,182 I asked him about it and thought: Oh that's cool. 787 00:37:32,184 --> 00:37:34,417 A few months later I did research 788 00:37:34,419 --> 00:37:38,054 and I am online and I find there is a company in the UK 789 00:37:38,056 --> 00:37:41,358 it sells devices that are better than what my friends have 790 00:37:41,360 --> 00:37:43,193 and I bought it. 791 00:37:43,195 --> 00:37:46,296 And the day when e-cig arrived 792 00:37:46,298 --> 00:37:50,066 is it a life changer 793 00:37:50,068 --> 00:37:52,736 Literally, as soon as I start using it 794 00:37:52,738 --> 00:37:55,071 I never smoke again. 795 00:37:55,073 --> 00:37:56,953 I lost it one night when I was out with friends. 796 00:37:56,977 --> 00:38:00,243 And in the morning, I can't find it, and it's gone. 797 00:38:00,245 --> 00:38:02,379 And everything is quite expensive right away 798 00:38:02,381 --> 00:38:04,881 You must order it from abroad 799 00:38:04,883 --> 00:38:06,916 and I can't afford to replace it immediately, 800 00:38:06,918 --> 00:38:09,486 and I can't have even if I want, there is no store 801 00:38:09,488 --> 00:38:11,988 There is no place to buy it in Australia at that time. 802 00:38:11,990 --> 00:38:13,490 So I returned to smoking. 803 00:38:13,492 --> 00:38:16,092 My sister died in 804 00:38:16,094 --> 00:38:17,560 34 years 805 00:38:17,562 --> 00:38:20,063 of non-Hodgkin lymphoma 806 00:38:20,065 --> 00:38:21,898 in his lungs 807 00:38:21,900 --> 00:38:24,567 And, there is no question that it is smoking 808 00:38:24,569 --> 00:38:26,102 who did it for him. 809 00:38:26,104 --> 00:38:28,638 And, I've tried to stop for years 810 00:38:28,640 --> 00:38:30,440 and this is what happens, game changer, 811 00:38:30,464 --> 00:38:31,908 That changes everything for me. 812 00:38:31,910 --> 00:38:34,978 Can't buy it Local seems crazy 813 00:38:34,980 --> 00:38:38,281 So I started a business and that's good. 814 00:38:38,283 --> 00:38:40,517 That is almost word of mouth in the beginning it was indeed 815 00:38:40,519 --> 00:38:42,319 just an online store 816 00:38:42,321 --> 00:38:44,587 But it starts to get some attraction 817 00:38:44,589 --> 00:38:47,557 side of the hobbyist that you see today 818 00:38:47,559 --> 00:38:49,492 really starts very, very early 819 00:38:49,494 --> 00:38:51,661 with this kind of real obsession 820 00:38:51,663 --> 00:38:53,963 exactly what this device is. 821 00:38:53,965 --> 00:38:57,133 And what makes two devices different. 822 00:38:57,135 --> 00:39:01,037 And that's really how it all started. 823 00:39:10,948 --> 00:39:13,650 As we have seen in many ways other technology fields, 824 00:39:13,652 --> 00:39:16,152 Suddenly a comfortable way where public policy 825 00:39:16,154 --> 00:39:19,956 has pushed the tobacco challenged by something new. 826 00:39:27,298 --> 00:39:30,734 I don't think that people are good in the health side of society or tobacco side, expected how consumers will respond. 827 00:39:30,736 --> 00:39:35,171 Because it seems like that the initial formulation 828 00:39:35,173 --> 00:39:37,173 e-cigarettes meet the needs of a smoker to have what they are 829 00:39:37,175 --> 00:39:40,877 really what many of them want, 70, 80% want. 830 00:39:40,879 --> 00:39:43,980 831 00:39:43,982 --> 00:39:47,684 To get nicotine pleasure without get a damaging effect. 832 00:39:47,686 --> 00:39:49,586 Have we got a solution for you? 833 00:39:49,588 --> 00:39:53,990 All smoking is exclusive everywhere electronic cigarettes 834 00:39:53,992 --> 00:39:56,559 Are you ready for change? 835 00:39:56,561 --> 00:40:00,163 In 2009 and 2010, US customs agents 836 00:40:00,165 --> 00:40:02,832 confiscated nearly 1,000 sending e-cigarettes 837 00:40:02,834 --> 00:40:04,000 in the US port 838 00:40:13,043 --> 00:40:15,345 They make the determination to do it 839 00:40:15,347 --> 00:40:17,947 drug delivery tools 840 00:40:17,949 --> 00:40:21,017 That's because the battery is operated 841 00:40:21,019 --> 00:40:22,085 it's a tool. 842 00:40:22,087 --> 00:40:25,121 And because it's under their FDA drug delivery 843 00:40:25,123 --> 00:40:26,523 There is no FDA approval for that, 844 00:40:26,525 --> 00:40:28,858 that they can seize the product. 845 00:40:28,860 --> 00:40:30,627 And they thought, maybe I guess 846 00:40:30,629 --> 00:40:32,362 half a million dollar product. 847 00:40:32,364 --> 00:40:34,864 And the product, when they get it back, is worthless Two e-cigarette companies, smoking everywhere and NJOY, sue FDA 848 00:40:34,866 --> 00:40:38,034 in 2009. 849 00:40:38,036 --> 00:40:39,302 At that time we were quite pessimistic 850 00:40:39,304 --> 00:40:41,604 and of course, We don't have a place near that number 851 00:40:41,606 --> 00:40:44,140 people who use products. 852 00:40:44,142 --> 00:40:45,608 This is an industry that needs everything 853 00:40:45,610 --> 00:40:47,309 help it can. 854 00:40:47,311 --> 00:40:48,077 One of our moderators Actually day after day 855 00:40:48,079 --> 00:40:50,246 checking court documents 856 00:40:50,248 --> 00:40:52,081 and find out if already has an update 857 00:40:52,083 --> 00:40:54,003 We are in tenterhooks. 858 00:40:54,027 --> 00:40:55,485 859 00:40:55,487 --> 00:40:58,588 I mean, I'm talking about ECF will only last two years, 860 00:40:58,590 --> 00:41:00,430 But right away, we were thinking about everything 861 00:41:00,454 --> 00:41:01,658 will just disappear 862 00:41:01,660 --> 00:41:04,561 There really is there is no certainty whatsoever that judgment will return 863 00:41:04,563 --> 00:41:06,563 what the FDA did at the time. 864 00:41:06,565 --> 00:41:09,065 There is definitely a sense that makes sense 865 00:41:09,067 --> 00:41:11,901 If the decision is derived to support FDA 866 00:41:11,903 --> 00:41:15,271 possibility that will mean end of industry 867 00:41:15,273 --> 00:41:17,907 before that really had a chance to get off the ground 868 00:41:17,909 --> 00:41:20,610 I submit a short amicus by appealing 869 00:41:20,612 --> 00:41:23,913 in 2010 to support their case. 870 00:41:23,915 --> 00:41:27,116 871 00:41:27,118 --> 00:41:29,319 And we win. 872 00:41:29,321 --> 00:41:31,421 District Court AS for District of Columbia has issued a decision leading global gift 873 00:41:31,423 --> 00:41:33,690 brand of electronic cigarette brand NJOY 874 00:41:33,692 --> 00:41:36,993 for the initial command tries to prevent 875 00:41:36,995 --> 00:41:39,362 FDA holds, or refuses to enter 876 00:41:39,364 --> 00:41:42,599 to the US that is electronic cigarette products 877 00:41:42,601 --> 00:41:45,768 We heard the trial in September 2010. 878 00:41:45,770 --> 00:41:49,305 And actually on Pearl Harbor Day, 7 December, choose 879 00:41:49,307 --> 00:41:52,108 three-nothing that benefits us 880 00:41:52,110 --> 00:41:53,443 The FDA tries to appeal again. 881 00:41:53,445 --> 00:41:55,178 They reject it. 882 00:41:55,180 --> 00:41:56,779 They announce that they will not appeal 883 00:41:56,781 --> 00:41:58,448 to the Supreme Court. 884 00:41:58,450 --> 00:42:00,016 885 00:42:00,018 --> 00:42:01,818 There are many celebrations in progress. 886 00:42:01,820 --> 00:42:03,486 NJOY is a hero in this industry. 887 00:42:03,488 --> 00:42:06,456 Because it has brought that case to the end of the conclusion 888 00:42:06,458 --> 00:42:07,790 they are actually 889 00:42:07,792 --> 00:42:10,326 Because without it, I don't think of other people 890 00:42:10,328 --> 00:42:11,961 can move to the plate. 891 00:42:11,963 --> 00:42:14,130 I remember thinking so 892 00:42:14,132 --> 00:42:16,499 This is the beginning of the industry. 893 00:42:16,501 --> 00:42:18,101 There was a new warning that morning 894 00:42:18,125 --> 00:42:21,070 e-cigarettes may not be as safe as they seem. 895 00:42:21,072 --> 00:42:23,239 New England medical journal said e-cigarette 896 00:42:23,241 --> 00:42:26,643 users are five to 15 times more likely 897 00:42:26,645 --> 00:42:29,245 to get cancer formaldehyde 898 00:42:29,247 --> 00:42:30,847 compared to long-term smokers. 899 00:42:30,849 --> 00:42:34,717 Formaldehyde is a chemical toxin found on the device. 900 00:42:34,719 --> 00:42:36,519 This is the inner part of our journey where people 901 00:42:36,543 --> 00:42:39,322 actually using this device reach out to us 902 00:42:39,324 --> 00:42:41,524 They feel they have to save their lives, 903 00:42:41,526 --> 00:42:43,192 but attacked. 904 00:42:43,194 --> 00:42:44,827 Initially, we were skeptical. 905 00:42:44,829 --> 00:42:46,709 Just like everyone else, we have seen the headlines 906 00:42:46,711 --> 00:42:48,591 that vaping might be more dangerous than smoking 907 00:42:48,615 --> 00:42:49,599 cigarettes. 908 00:42:49,601 --> 00:42:51,267 This is a dangerous product. 909 00:42:51,269 --> 00:42:54,370 This is a nicotine poison product. 910 00:42:54,372 --> 00:42:56,573 New studies show that e-cigarettes are more deadly 911 00:42:56,575 --> 00:42:58,107 from ordinary cigarettes? 912 00:42:58,109 --> 00:42:59,776 This really makes me worry. 913 00:42:59,778 --> 00:43:03,246 This product which exposes you to various 914 00:43:03,248 --> 00:43:04,547 toxic chemicals 915 00:43:04,549 --> 00:43:06,249 Understanding more than one billion people 916 00:43:06,251 --> 00:43:08,217 will die this century from smoking 917 00:43:08,219 --> 00:43:10,219 We know that we have to find out the truth. 918 00:43:10,221 --> 00:43:12,388 Because I am not a smoker, or vaper, 919 00:43:12,390 --> 00:43:14,257 We pack our goods and head all over the world 920 00:43:14,259 --> 00:43:17,193 to meet with leading scientists and health experts 921 00:43:17,195 --> 00:43:19,596 to find out what is really happening. 922 00:43:22,533 --> 00:43:24,801 I think the first thing the world needs to know 923 00:43:24,803 --> 00:43:28,071 about vaping is that all losses 924 00:43:28,073 --> 00:43:30,573 and the billions of lives we are talking about 925 00:43:30,575 --> 00:43:33,443 and in tobacco use, comes from smoking, 926 00:43:33,445 --> 00:43:35,311 Come from that fire 927 00:43:35,313 --> 00:43:36,546 and inhale smoke. 928 00:43:36,548 --> 00:43:40,316 Being toxic particles, poison gas. 929 00:43:40,318 --> 00:43:42,251 That is what does damage. 930 00:43:42,253 --> 00:43:45,321 The real problem is if you make tobacco light and you breathe it, 931 00:43:45,323 --> 00:43:47,256 This is bad for you 932 00:43:47,258 --> 00:43:49,125 If you put a piece of beef in the oven 933 00:43:49,127 --> 00:43:51,828 and you care too much about it 934 00:43:51,830 --> 00:43:53,429 and you eat it, it's bad for you. 935 00:43:53,431 --> 00:43:55,298 Whatever you specify light and inhale or swallow 936 00:43:55,300 --> 00:43:58,101 it's bad for you 937 00:43:58,103 --> 00:43:59,569 If you don't smoke, you have solved the problem. 938 00:43:59,571 --> 00:44:01,938 939 00:44:01,940 --> 00:44:03,673 We know how to deal with smoke. 940 00:44:03,675 --> 00:44:06,075 So, I think people who do this 941 00:44:06,077 --> 00:44:08,344 every morning, like Clinton when I first ran 942 00:44:08,346 --> 00:44:09,979 for the president has a sign that says, 943 00:44:09,981 --> 00:44:11,514 "It's a stupid economy." 944 00:44:11,516 --> 00:44:14,117 To remind him every day what to focus on. 945 00:44:14,119 --> 00:44:15,818 This is very simple. 946 00:44:15,820 --> 00:44:19,756 This is stupid smoke. 947 00:44:19,758 --> 00:44:22,859 Normal smoking at least 4,000 toxicants. 948 00:44:22,861 --> 00:44:25,695 Includes... nicotine too. 949 00:44:25,697 --> 00:44:29,032 And if the consumer will take it all on the ship 950 00:44:29,034 --> 00:44:31,300 they are... one of two of these consumers 951 00:44:31,302 --> 00:44:34,704 will develop disease and die early. 952 00:44:34,706 --> 00:44:36,272 Strong evidence to support it. 953 00:44:36,274 --> 00:44:39,442 If someone says: "Bill, can you think" 954 00:44:39,444 --> 00:44:43,312 "product parameters to replace cigarettes." 955 00:44:43,314 --> 00:44:45,194 I have theoretically said it: "Well, it will be" 956 00:44:45,218 --> 00:44:46,983 "99% less dangerous than cigarettes." 957 00:44:46,985 --> 00:44:49,452 "That won't make addictive no smoking." 958 00:44:49,454 --> 00:44:52,555 "That won't encourage anyone to switch to cigarettes." 959 00:44:52,557 --> 00:44:55,625 "And that will help many people stop smoking." 960 00:44:55,627 --> 00:45:00,196 That is the ideal solution for the cigarette epidemic in this world. 961 00:45:00,198 --> 00:45:02,465 And that is called vaping. 962 00:45:02,467 --> 00:45:04,534 This is not smoking. 963 00:45:04,536 --> 00:45:06,069 There is no tobacco. 964 00:45:06,071 --> 00:45:07,203 Nothing burns. 965 00:45:07,205 --> 00:45:08,838 966 00:45:08,840 --> 00:45:10,807 Vaping using batteries, 967 00:45:10,809 --> 00:45:13,042 the power of the atomizer, 968 00:45:13,044 --> 00:45:14,544 which evaporates liquid. 969 00:45:14,546 --> 00:45:16,679 Which is possible, or maybe not, nicotine in it, 970 00:45:16,681 --> 00:45:20,083 has a taste, and is made with FDA approval basic food grade liquid. 971 00:45:20,085 --> 00:45:22,151 Let me be the first interested in most 972 00:45:22,153 --> 00:45:24,420 The hardened smoker I saw as a general practitioner 973 00:45:24,422 --> 00:45:27,523 start giving up with this usage. 974 00:45:27,525 --> 00:45:29,358 That really triggers my interest 975 00:45:29,360 --> 00:45:31,828 with the whole idea of changing this idea 976 00:45:31,830 --> 00:45:34,931 stop above his head not about 977 00:45:34,933 --> 00:45:37,366 denial and withdrawal 978 00:45:37,368 --> 00:45:38,935 But about something interesting 979 00:45:38,937 --> 00:45:40,737 980 00:45:40,739 --> 00:45:42,271 and something better than smoking. 981 00:45:42,273 --> 00:45:44,006 This will be the biggest one contribution to public health this century 982 00:45:44,008 --> 00:45:46,375 This is a very transformative technology. 983 00:45:46,377 --> 00:45:50,246 And think back a hundred years or more 984 00:45:50,248 --> 00:45:52,882 When cigarettes were first discovered, 985 00:45:52,884 --> 00:45:55,618 it's transformative 986 00:45:55,620 --> 00:45:57,453 That happens to all other types 987 00:45:57,455 --> 00:45:59,555 tobacco products 988 00:45:59,557 --> 00:46:00,890 E-cigarettes will be equally transformative 989 00:46:00,892 --> 00:46:03,526 This can save a billion lives. 990 00:46:03,528 --> 00:46:06,129 Whenever someone attacks a promising alternative 991 00:46:18,008 --> 00:46:20,409 for big problems 992 00:46:20,411 --> 00:46:21,911 and you have to ask, why? 993 00:46:21,913 --> 00:46:24,247 994 00:46:24,249 --> 00:46:26,048 The answer is money. 995 00:46:26,050 --> 00:46:27,550 Money! 996 00:46:27,552 --> 00:46:31,888 And one of the most interesting alliances in history 997 00:46:31,890 --> 00:46:34,457 Well there are a lot of forces playing 998 00:46:34,459 --> 00:46:36,392 pro-vaping, and anti-vaping. 999 00:46:36,394 --> 00:46:38,661 And it's very complex. 1000 00:46:38,663 --> 00:46:41,330 The war on vaping begins with an FDA attack. 1001 00:46:41,332 --> 00:46:43,599 But they are not the only on their side 1002 00:46:43,601 --> 00:46:45,935 To fully understand this alliance formed, 1003 00:46:45,937 --> 00:46:47,770 we need to go to South America 1004 00:46:47,772 --> 00:46:50,306 and theories from baptists and liars. 1005 00:46:50,308 --> 00:46:52,308 In many countries, they hold periodic voices 1006 00:46:52,310 --> 00:46:54,510 to determine the fate of alcohol sales. 1007 00:46:54,512 --> 00:46:56,612 The form of an unholy alliance between preachers 1008 00:46:56,614 --> 00:46:59,415 who doesn't want alcohol is used in their community 1009 00:46:59,417 --> 00:47:01,450 and bootleggers are willing to sell alcohol 1010 00:47:01,452 --> 00:47:03,953 when and where is it illegal 1011 00:47:03,955 --> 00:47:06,522 They like to help preachers limit alcohol sales 1012 00:47:06,524 --> 00:47:08,958 because it kills their competition. 1013 00:47:08,960 --> 00:47:11,527 This is a classic example of my enemy 1014 00:47:11,529 --> 00:47:12,862 is my friend. 1015 00:47:12,864 --> 00:47:14,784 At the end of the day They both toured the city 1016 00:47:14,808 --> 00:47:18,634 with the same bumper sticker. 1017 00:47:18,636 --> 00:47:20,716 Unfortunately, the districts that choose to limit alcohol 1018 00:47:20,740 --> 00:47:23,506 sales have a higher interest rate drunk driving casualties. 1019 00:47:23,508 --> 00:47:26,375 We see two equal sides in vaping war 1020 00:47:26,377 --> 00:47:28,544 You have bootleggers who oppose vaping 1021 00:47:28,546 --> 00:47:30,379 for business reasons 1022 00:47:30,381 --> 00:47:32,982 And you have preachers who oppose vaping 1023 00:47:32,984 --> 00:47:34,483 on moralistic grounds. 1024 00:47:37,988 --> 00:47:39,889 Good let's talk about the bootlegger side. 1025 00:47:39,891 --> 00:47:41,524 Remember big tobacco? 1026 00:47:41,526 --> 00:47:43,492 They don't like their for one trillion competition 1027 00:47:43,494 --> 00:47:44,727 dollar business 1028 00:47:44,729 --> 00:47:47,163 Analysts say electronics, or e-cigarettes 1029 00:47:47,165 --> 00:47:49,198 will be a two billion dollar industry 1030 00:47:49,200 --> 00:47:51,234 around the world at the end of the year. 1031 00:47:51,236 --> 00:47:53,502 With some sales predictions going beyond, 1032 00:47:53,504 --> 00:47:56,305 conventional cigarettes within five to 10 years. 1033 00:47:56,307 --> 00:47:58,040 Cigarette companies realize 1034 00:47:58,042 --> 00:48:00,243 e-cigarettes are now a threat 1035 00:48:00,245 --> 00:48:01,410 for old business 1036 00:48:01,412 --> 00:48:02,345 And what are they? 1037 00:48:02,347 --> 00:48:06,282 This is one very rare case where you have 1038 00:48:06,284 --> 00:48:08,551 such controversy about the product. 1039 00:48:08,553 --> 00:48:12,822 And to that point people don't understand that 1040 00:48:12,824 --> 00:48:16,425 This is the main competitor of tobacco cigarettes today 1041 00:48:16,427 --> 00:48:20,263 The e-cigarette is the main one competitors are tobacco cigarettes. 1042 00:48:37,047 --> 00:48:39,015 Some people have changes in behavior, 1043 00:48:39,017 --> 00:48:41,217 hostility, agitation, mood depression, 1044 00:48:41,219 --> 00:48:43,252 and suicidal thoughts or actions when taking 1045 00:48:43,254 --> 00:48:44,787 or after stopping Chantix. 1046 00:48:44,789 --> 00:48:47,189 Some people can experience allergies or serious skin reactions 1047 00:48:47,191 --> 00:48:49,358 for Chantix, some of them can be life-threatening 1048 00:48:49,360 --> 00:48:51,227 Patients also report trouble sleeping 1049 00:48:51,229 --> 00:48:53,596 and clear, unusual or strange dreams. 1050 00:48:53,598 --> 00:48:55,765 Talk to your doctor to find out if the recipe is 1051 00:48:55,767 --> 00:48:57,566 Chantix is right for you 1052 00:48:57,568 --> 00:49:00,102 Drug companies know that doctors hold all 1053 00:49:00,104 --> 00:49:02,571 real strength in the business of prescription drugs. 1054 00:49:02,573 --> 00:49:04,907 Solve nicotine addiction. 1055 00:49:04,909 --> 00:49:07,743 Meet your doctor about treatment. 1056 00:49:07,745 --> 00:49:09,612 While they spend nearly four billion dollars a year of direct marketing to us, 1057 00:49:09,614 --> 00:49:11,580 1058 00:49:11,582 --> 00:49:15,651 they spend estimates of 24 billion dollars a year 1059 00:49:15,653 --> 00:49:17,453 direct marketing to the doctor. 1060 00:49:17,455 --> 00:49:19,555 Large pharmaceutical companies are also full of love 1061 00:49:19,557 --> 00:49:21,824 known as Big Pharma, wanting to protect them 1062 00:49:21,826 --> 00:49:25,561 six billion dollars of nicotine replacement of business therapy. 1063 00:49:25,563 --> 00:49:27,496 They don't just try to ban 1064 00:49:27,498 --> 00:49:29,465 all of their competitors, 1065 00:49:29,467 --> 00:49:31,400 Non-smoking alternatives, 1066 00:49:31,402 --> 00:49:33,803 But they try to promote gums, fillings, 1067 00:49:33,805 --> 00:49:35,938 throat lozenges and FDA-approved drugs as the only effective one is to stop smoking. 1068 00:49:35,940 --> 00:49:38,007 I'm not a big fan of Nicotrol, Nicaband, 1069 00:49:38,009 --> 00:49:40,943 Habits. 1070 00:49:41,244 --> 00:49:41,978 Inhaler 1071 00:49:42,612 --> 00:49:44,313 1072 00:49:44,315 --> 00:49:46,615 Which contains exactly The same thing with vaping 1073 00:49:46,617 --> 00:49:47,516 devices have 1074 00:49:47,518 --> 00:49:48,918 Propylene glycol 1075 00:49:48,920 --> 00:49:51,320 The only thing I don't have is taste. 1076 00:49:51,322 --> 00:49:52,655 Nicotine replacement therapy 1077 00:49:52,657 --> 00:49:56,759 which is not an attractive product at all. 1078 00:49:56,761 --> 00:49:59,795 And that doesn't deliver the desired success. 1079 00:49:59,797 --> 00:50:02,298 Okay, I'll cook purple. 1080 00:50:02,300 --> 00:50:05,501 He got a prescription from his doctor. 1081 00:50:05,503 --> 00:50:07,703 This is also found on the table 1082 00:50:07,705 --> 00:50:10,039 Anti-smoking drug Zyban. 1083 00:50:10,041 --> 00:50:12,875 But it is destroyed, cooked, and injected 1084 00:50:12,877 --> 00:50:15,611 This gives cocaine like cocaine. 1085 00:50:15,613 --> 00:50:17,646 Each hit the scar, 1086 00:50:17,648 --> 00:50:20,182 skin abscess, collapse, 1087 00:50:20,184 --> 00:50:21,650 and blocked arteries. 1088 00:50:21,652 --> 00:50:24,120 Injury due to Wellbutrin 1089 00:50:24,122 --> 00:50:25,388 injection and Zyban. 1090 00:50:25,390 --> 00:50:27,490 This kills six people in Ontario. 1091 00:50:27,492 --> 00:50:29,792 People go out and get recipes for Chantix. 1092 00:50:29,794 --> 00:50:32,194 No, it's tracked quickly through the FDA. 1093 00:50:32,196 --> 00:50:33,896 This has a black box warning on it. 1094 00:50:33,898 --> 00:50:35,865 Can cause you to have suicidal thoughts. 1095 00:50:35,867 --> 00:50:37,500 Can cause you to commit suicide. 1096 00:50:37,502 --> 00:50:40,469 But it's okay, let's continue buying and selling that crap, you know 1097 00:50:40,471 --> 00:50:42,505 If you see United Kingdom 1098 00:50:42,507 --> 00:50:45,341 and strong evidence that is being built by 1099 00:50:45,343 --> 00:50:47,977 Robert Wist, it shows without a doubt 1100 00:50:47,979 --> 00:50:51,414 e-cigarettes have been replaced 1101 00:50:51,416 --> 00:50:54,483 nicotine replacement therapy, drugs, 1102 00:50:54,485 --> 00:50:56,919 as a preferred way for smokers to stop smoking 1103 00:50:56,921 --> 00:51:00,156 or to replace their cigarettes. 1104 00:51:00,158 --> 00:51:02,525 So if you have a pharmaceutical company 1105 00:51:02,527 --> 00:51:04,827 who starts to see your market share 1106 00:51:04,829 --> 00:51:06,695 on nicotine replacement therapy 1107 00:51:06,697 --> 00:51:09,832 slide relative to this... up and coming 1108 00:51:09,834 --> 00:51:11,767 e-cig people, what will you do? 1109 00:51:11,769 --> 00:51:14,703 You will sit on your homeless and do nothing 1110 00:51:22,512 --> 00:51:24,847 Under Korean law, electronic cigarettes 1111 00:51:24,849 --> 00:51:26,215 are considered cigarettes. 1112 00:51:26,217 --> 00:51:28,451 Until comprehensive studies prove that e-cigarettes 1113 00:51:28,453 --> 00:51:31,887 free from danger, and contribute to quitting smoking. 1114 00:51:31,889 --> 00:51:34,590 Nicotine patch or chewing which is scientifically proven To be safe, it must be promoted. 1115 00:51:34,592 --> 00:51:36,859 It makes sense to find large tobacco and Big Pharma in bootlegger camp, Because they sell goods. 1116 00:51:36,861 --> 00:51:39,895 But that confuses us when we find national 1117 00:51:39,897 --> 00:51:42,598 the government is there with them. 1118 00:51:42,600 --> 00:51:44,900 Governments around the world are the biggest 1119 00:51:44,902 --> 00:51:47,470 shareholders in cigarette income. 1120 00:51:47,472 --> 00:51:49,905 By using the United States as an example, 1121 00:51:49,907 --> 00:51:52,775 in 2010, that year the FDA went after vaping, 1122 00:51:52,777 --> 00:51:54,910 1123 00:51:54,912 --> 00:51:58,581 1124 00:51:58,583 --> 00:52:00,783 Federal Government collected 15 and half 1125 00:52:00,785 --> 00:52:02,785 billion dollars for tobacco taxes. 1126 00:52:02,787 --> 00:52:05,988 Just three years later, After vaping began to take off, 1127 00:52:05,990 --> 00:52:09,125 Tobacco taxes dropped by to 14 billion dollars That's a difference of one and a half billion dollars. 1128 00:52:09,127 --> 00:52:11,961 The e-cigarette industry must go out of business. 1129 00:52:11,963 --> 00:52:16,765 The government gets billions of billions 1130 00:52:16,767 --> 00:52:18,607 of billions of tax revenues. 1131 00:52:18,631 --> 00:52:19,835 But not just the tax. 1132 00:52:19,837 --> 00:52:21,637 Some countries actually have their own tobacco companies. 1133 00:52:21,639 --> 00:52:24,273 China National Tobacco Corporation 1134 00:52:24,275 --> 00:52:28,444 is the main supplier of cigarettes. 1135 00:52:28,446 --> 00:52:31,747 This is 100% owned by the Chinese government. 1136 00:52:31,749 --> 00:52:34,850 1137 00:52:34,852 --> 00:52:37,019 So basically, the Chinese government 1138 00:52:37,021 --> 00:52:39,822 is the largest tobacco company in the world. 1139 00:52:39,824 --> 00:52:42,358 Japanese tobacco has a Camel brand. 1140 00:52:42,360 --> 00:52:44,360 In addition to both, there are 14 other countries 1141 00:52:44,362 --> 00:52:46,996 who owns a large tobacco company. 1142 00:52:52,770 --> 00:52:54,770 So who is the preacher? 1143 00:52:54,772 --> 00:52:56,805 Unfortunately, this is a smoker 1144 00:52:56,807 --> 00:52:58,107 go to for suggestions. 1145 00:52:58,109 --> 00:52:59,989 Their medical professionals and other health care 1146 00:53:00,013 --> 00:53:00,713 organization. 1147 00:53:00,811 --> 00:53:01,710 Like CDC, 1148 00:53:01,712 --> 00:53:02,945 FDA, 1149 00:53:02,947 --> 00:53:04,613 and world health organizations. 1150 00:53:04,615 --> 00:53:06,849 The fundamental truth, I think so the battle in the end becomes very personal. 1151 00:53:06,851 --> 00:53:08,884 1152 00:53:08,886 --> 00:53:11,687 It becomes public health versus the tobacco industry. 1153 00:53:11,689 --> 00:53:14,156 Tobacco control has been decades 1154 00:53:14,158 --> 00:53:15,357 the same thing. 1155 00:53:15,359 --> 00:53:17,860 Only, you know, screw up control 1156 00:53:17,862 --> 00:53:21,197 a little harder, increase taxes a little more. 1157 00:53:21,199 --> 00:53:22,331 Do plain packaging. 1158 00:53:22,333 --> 00:53:24,800 Nothing I disagree with. 1159 00:53:24,802 --> 00:53:29,138 But, when someone comes out really gets out of the left field, 1160 00:53:29,140 --> 00:53:31,006 I don't think they know how to handle it 1161 00:53:31,008 --> 00:53:33,209 Existing groups sort of responsible for that 1162 00:53:33,211 --> 00:53:37,513 around the world, feel really they are in 1163 00:53:37,515 --> 00:53:39,148 last leg, last push 1164 00:53:39,150 --> 00:53:41,016 will only end this story forever 1165 00:53:41,018 --> 00:53:43,519 And now we can't let the e-cigarette 1166 00:53:43,521 --> 00:53:45,921 to quell the progress we have made 1167 00:53:45,923 --> 00:53:49,191 prevents nicotine addiction and its deadly consequences. 1168 00:53:49,193 --> 00:53:52,094 How shocking to hear, I almost, you know, offended 1169 00:53:52,096 --> 00:53:55,231 When I hear, colleagues say something about e-cigarettes that we know, or they must know 1170 00:53:55,233 --> 00:53:58,033 really wrong, exaggerated, or frightened. 1171 00:53:58,035 --> 00:54:01,370 Too much happens. 1172 00:54:01,372 --> 00:54:03,272 We don't know enough about research in terms of 1173 00:54:03,274 --> 00:54:05,708 long-term risk. 1174 00:54:05,710 --> 00:54:06,775 The jury leaves this one. 1175 00:54:06,777 --> 00:54:08,611 1176 00:54:08,613 --> 00:54:10,846 They may or may not help you stop, 1177 00:54:10,848 --> 00:54:13,882 but there are certainly certain harms that they can cause. 1178 00:54:13,884 --> 00:54:16,418 We don't know about vaping. 1179 00:54:16,420 --> 00:54:17,853 This is the same as antifreeze. 1180 00:54:17,855 --> 00:54:19,755 We used to have very dangerous products 1181 00:54:19,757 --> 00:54:21,890 and the creator It used to lie about that. 1182 00:54:21,892 --> 00:54:24,126 We now have a much safer product 1183 00:54:24,128 --> 00:54:26,528 and public health people lie about it. 1184 00:54:26,530 --> 00:54:29,265 We know they don't really allow people 1185 00:54:29,267 --> 00:54:30,733 to stop smoking 1186 00:54:30,735 --> 00:54:32,735 Now there is more evidence that 1187 00:54:32,737 --> 00:54:36,138 This is the gateway to smoking ordinary cigarettes 1188 00:54:39,377 --> 00:54:42,211 Because they make chocolate, and other flavors. 1189 00:54:42,213 --> 00:54:43,779 What is happening? 1190 00:54:43,781 --> 00:54:45,948 Frankly, they don't think they can see clearly 1191 00:54:45,950 --> 00:54:48,550 Sometimes when it comes to products 1192 00:54:48,552 --> 00:54:50,986 which involves nicotine, like e-cigarettes. 1193 00:54:50,988 --> 00:54:55,591 Because of the association with tobacco alone 1194 00:54:55,593 --> 00:54:57,993 seems to wipe out sunlight for these people. 1195 00:54:57,995 --> 00:55:00,229 And they cannot see facts as objective 1196 00:55:00,231 --> 00:55:01,730 as they should do. 1197 00:55:01,732 --> 00:55:04,500 In the minds of many people, nicotine is so close related to tobacco and smoke. 1198 00:55:04,502 --> 00:55:08,904 That they are not separate. 1199 00:55:08,906 --> 00:55:11,006 This is just one component 1200 00:55:11,008 --> 00:55:13,342 1201 00:55:13,344 --> 00:55:15,077 on cigarettes 1202 00:55:15,079 --> 00:55:17,680 What we always say in smoking cessation services 1203 00:55:17,682 --> 00:55:21,750 nicotine is the same as addiction as heroin and cocaine. 1204 00:55:21,752 --> 00:55:25,954 But actually, now we find more 1205 00:55:25,956 --> 00:55:28,023 once you take it out of cigarettes 1206 00:55:28,025 --> 00:55:30,626 which we know has other chemicals 1207 00:55:30,628 --> 00:55:33,028 increases the action of nicotine, 1208 00:55:33,030 --> 00:55:35,497 It seems like it's not so addictive. 1209 00:55:35,499 --> 00:55:38,300 You never see anyone sniffing pure nicotine 1210 00:55:38,302 --> 00:55:40,836 You never see anyone pure nicotine injections 1211 00:55:40,838 --> 00:55:44,039 No one wants to inject or use nicotine in pure form, 1212 00:55:44,041 --> 00:55:46,275 and you know it will be much cheaper 1213 00:55:46,277 --> 00:55:50,012 to get nicotine as a solution, 1214 00:55:50,014 --> 00:55:52,281 not to use, to take it from cigarettes. 1215 00:55:52,283 --> 00:55:53,963 But everyone likes cigarettes because it is so not only nicotine 1216 00:55:53,987 --> 00:55:55,317 This is not too dangerous in itself. 1217 00:55:55,319 --> 00:55:57,186 Some people say, Well, in terms of risk 1218 00:55:57,188 --> 00:55:59,555 Maybe at the level with, say, coffee 1219 00:55:59,557 --> 00:56:02,191 or something like that. 1220 00:56:02,193 --> 00:56:03,492 Nicotine is a mild stimulant. 1221 00:56:03,494 --> 00:56:06,328 We have data from Sweden where they have 1222 00:56:06,330 --> 00:56:10,065 very large levels of nicotine use 1223 00:56:10,067 --> 00:56:12,668 lifetime use 1224 00:56:12,670 --> 00:56:14,069 The rate of lung cancer is half 1225 00:56:14,071 --> 00:56:16,839 from all of Europe. 1226 00:56:16,841 --> 00:56:18,073 1227 00:56:18,075 --> 00:56:19,908 The rate of heart attack is half 1228 00:56:19,910 --> 00:56:21,210 from all of Europe. 1229 00:56:21,212 --> 00:56:23,412 And the reason is because of the tobacco they use 1230 00:56:23,414 --> 00:56:27,082 is smokeless specifically Pasteurized products called Snus, 1231 00:56:27,084 --> 00:56:30,586 which is a product of harm reduction, many are the same 1232 00:56:30,588 --> 00:56:32,321 like electronic cigarettes. 1233 00:56:32,323 --> 00:56:37,025 And so we know that how come nicotine use for life 1234 00:56:37,027 --> 00:56:39,828 You can't measure significant health 1235 00:56:39,830 --> 00:56:41,230 impact of that 1236 00:56:41,232 --> 00:56:44,066 The data we have about that is, it really comes from 1237 00:56:44,068 --> 00:56:47,202 See people using fillings and gums. 1238 00:56:47,204 --> 00:56:50,038 And the data shows that you can use nicotine 1239 00:56:50,040 --> 00:56:51,373 for years. 1240 00:56:51,375 --> 00:56:54,042 Many people have gone into lifelong users 1241 00:56:54,044 --> 00:56:56,111 including I can say my brother, 1242 00:56:56,113 --> 00:56:59,081 without additional risk, but a dramatic decrease 1243 00:56:59,083 --> 00:57:01,583 in the risk probability. 1244 00:57:01,585 --> 00:57:04,019 And I think part of that is the way doctors, 1245 00:57:04,021 --> 00:57:06,088 Nurses, health professionals trained 1246 00:57:06,090 --> 00:57:08,023 and the way they send their messages ahead 1247 00:57:08,025 --> 00:57:11,226 they often don't know The fact is very simple. 1248 00:57:11,228 --> 00:57:14,096 What I am very disappointed with myself 1249 00:57:14,098 --> 00:57:16,198 and in our movement, especially around 1250 00:57:16,200 --> 00:57:19,201 convention framework for tobacco control 1251 00:57:19,203 --> 00:57:23,138 is that we don't recognize the simple role of nicotine, 1252 00:57:23,140 --> 00:57:25,073 nicotine molecules, 1253 00:57:25,075 --> 00:57:28,043 and possible tobacco on reduction 1254 00:57:28,045 --> 00:57:30,212 Frankly you don't make people move 1255 00:57:30,214 --> 00:57:32,247 and especially not one 1.4 billion people 1256 00:57:32,249 --> 00:57:34,716 to move by giving them a sermon. 1257 00:57:34,718 --> 00:57:37,586 And talk to them and say, You stop, or you die 1258 00:57:37,588 --> 00:57:40,255 Here are some nicotine replacement therapy, or chewing gum 1259 00:57:40,257 --> 00:57:42,958 or your patch, You will only be allowed to use it 1260 00:57:42,960 --> 00:57:44,259 for 12 weeks 1261 00:57:44,261 --> 00:57:48,096 Because you are a bad person, you need to stop smoking. 1262 00:57:48,098 --> 00:57:52,100 And use this and then let's hope that we can fix it 1263 00:57:52,102 --> 00:57:55,571 And that is a gap, and this is a big failure. 1264 00:57:59,810 --> 00:58:03,178 What surprised me, in my career, which expanded 1265 00:58:03,180 --> 00:58:06,982 from working in tobacco in South Africa through whom, 1266 00:58:06,984 --> 00:58:09,518 is how rarely we really make a point 1267 00:58:09,520 --> 00:58:13,121 very clear, that nicotine addicts, tar kill 1268 00:58:13,123 --> 00:58:16,024 A very simple separation from what is in the product 1269 00:58:16,026 --> 00:58:17,346 But we have known him for years. 1270 00:58:17,348 --> 00:58:19,214 That's original General Surgeon Report 1271 00:58:19,216 --> 00:58:21,630 in 1964, clearly stated 1272 00:58:21,632 --> 00:58:24,132 Long-term use of nicotine alone recommend 1273 00:58:24,134 --> 00:58:27,169 very little to not harm people. 1274 00:58:27,171 --> 00:58:29,938 Do the professionals really know 1275 00:58:29,940 --> 00:58:32,341 How do people die from smoking? 1276 00:58:32,343 --> 00:58:35,477 And then you can That annoying fact 1277 00:58:35,479 --> 00:58:38,881 If you ask a question, say 1278 00:58:38,883 --> 00:58:41,183 doctors in America: 1279 00:58:41,185 --> 00:58:43,285 "Does nicotine cause cancer?" 1280 00:58:43,287 --> 00:58:44,453 Simple question 1281 00:58:44,455 --> 00:58:46,221 What causes cancer? 1282 00:58:46,223 --> 00:58:48,891 70% of them will answer yes. 1283 00:58:50,760 --> 00:58:53,195 And science is really clear Nicotine is not a carcinogen. 1284 00:58:53,197 --> 00:58:56,164 This is an addictive agent. 1285 00:58:56,166 --> 00:58:57,866 So it's part of the ritual and its appeal 1286 00:58:57,868 --> 00:59:01,303 of people who smoke. 1287 00:59:01,305 --> 00:59:02,738 1288 00:59:02,740 --> 00:59:05,240 But it's not nicotine that kills, 1289 00:59:05,242 --> 00:59:06,675 it's tar and smoke. 1290 00:59:06,677 --> 00:59:10,145 We are not honest with our patients. 1291 00:59:12,081 --> 00:59:16,151 If health professionals, and those in positions 1292 00:59:16,153 --> 00:59:19,254 trust, where people want to be told 1293 00:59:19,256 --> 00:59:22,324 or discuss stop, 1294 00:59:22,326 --> 00:59:25,193 You definitely want it have the right information 1295 00:59:25,195 --> 00:59:27,329 And that, for me, is surprising part, in myself, is me 1296 00:59:27,331 --> 00:59:30,165 Don't know nicotine is not carcinogen. 1297 00:59:30,167 --> 00:59:33,001 So where should I be in a position to help 1298 00:59:33,003 --> 00:59:35,203 my patient, or family member who smokes 1299 00:59:35,205 --> 00:59:38,240 with less dangerous products 1300 00:59:38,242 --> 00:59:41,877 1301 00:59:41,879 --> 00:59:45,280 so they, if they can't stop or stop smoking 1302 00:59:45,282 --> 00:59:47,683 at least they will switch for something less dangerous 1303 00:59:47,685 --> 00:59:49,885 And dear, health professionals 1304 00:59:49,887 --> 00:59:52,287 especially doctors usually 1305 00:59:52,289 --> 00:59:54,623 not in the position where they get 1306 00:59:54,625 --> 00:59:56,959 feedback when they are wrong 1307 00:59:56,961 --> 01:00:00,362 Very honest to say that I am personally wrong. 1308 01:00:03,267 --> 01:00:07,369 The FDA itself funds scientists come out and say 1309 01:00:07,371 --> 01:00:11,540 that vapers are exposed dramatically 1310 01:00:11,542 --> 01:00:14,376 less toxic than 1311 01:00:14,378 --> 01:00:15,777 smoker. 1312 01:00:15,779 --> 01:00:18,880 And they are exposed to to a very similar toxin level 1313 01:00:18,882 --> 01:00:21,049 as a non-tobacco user. 1314 01:00:21,051 --> 01:00:24,653 Unfortunately, FDA officers, when they are 1315 01:00:24,655 --> 01:00:27,322 Talk to the news media, don't say that. 1316 01:00:27,324 --> 01:00:30,792 The dilemma is you, You can't get 1.4 billion people. 1317 01:00:30,794 --> 01:00:32,628 This is the size of the Catholic church. 1318 01:00:32,630 --> 01:00:37,232 This is the size of the Indian population. 1319 01:00:37,234 --> 01:00:40,235 All to stop smoking tomorrow. 1320 01:00:40,237 --> 01:00:42,504 That won't happen. 1321 01:00:42,506 --> 01:00:46,508 So the alternative is to provide safer, 1322 01:00:46,010 --> 01:00:49,311 unsafe, but safer alternative. 1323 01:00:49,313 --> 01:00:51,146 All other products are far less 1324 01:00:51,148 --> 01:00:52,481 dangerous. 1325 01:00:52,483 --> 01:00:55,117 However, the health of our society agency says: 1326 01:00:55,119 --> 01:00:58,120 No, no, you have to do it really stop all tobacco 1327 01:00:58,122 --> 01:00:59,354 and all use of nicotine. 1328 01:00:59,356 --> 01:01:00,355 That is their goal. 1329 01:01:16,906 --> 01:01:18,626 When we see an argument against vaping 1330 01:01:18,650 --> 01:01:22,010 from the preachers, it seems that there is a problem of self-esteem. 1331 01:01:22,012 --> 01:01:24,179 No one likes to admit that they are wrong, 1332 01:01:24,181 --> 01:01:26,348 Especially when they are experts. 1333 01:01:35,391 --> 01:01:37,025 My name is Serena Chen, I'm with 1334 01:01:37,027 --> 01:01:39,194 American Lung Association. 1335 01:01:39,196 --> 01:01:41,663 Every time we watch a public hearing about vaping 1336 01:01:41,665 --> 01:01:43,465 it's interesting to see it's one of the main 1337 01:01:47,237 --> 01:01:50,839 Anti-tobacco community 1338 01:01:50,841 --> 01:01:53,475 also a small economy itself. 1339 01:01:53,477 --> 01:01:56,211 Cancer, heart, and lungs, for the last 1340 01:01:56,213 --> 01:01:58,980 20 years, advocating their tobacco control 1341 01:01:58,982 --> 01:02:02,417 all have been financed with pharmaceutical grants 1342 01:02:02,419 --> 01:02:04,086 and contract. 1343 01:02:04,088 --> 01:02:06,988 I found the cancer Industry 150 billion dollars. 1344 01:02:08,325 --> 01:02:11,259 The American Cancer Society, you know, 1345 01:02:11,261 --> 01:02:14,396 most profitable nonprofit organizations out there 1346 01:02:14,398 --> 01:02:16,078 Every ad on television that you see 1347 01:02:16,102 --> 01:02:18,400 for gums, fillings, and lozenges for Nicoderm, 1348 01:02:18,402 --> 01:02:20,435 Nicorette, and do lozenge 1349 01:02:20,437 --> 01:02:23,505 he said, sponsored by the American Cancer Society 1350 01:02:23,507 --> 01:02:26,007 and that's American The Cancer Society logo on it. 1351 01:02:26,009 --> 01:02:28,677 Each country has a chapter, every county has a chapter, 1352 01:02:28,679 --> 01:02:30,679 And every city has a chapter. 1353 01:02:30,681 --> 01:02:33,749 17 to 18% of the money goes into research. 1354 01:02:33,751 --> 01:02:36,451 The rest goes to salaries of millions of dollars 1355 01:02:36,453 --> 01:02:38,386 of all CEOs, CFOs, 1356 01:02:38,388 --> 01:02:40,021 COOs, CDO, 1357 01:02:40,023 --> 01:02:41,356 CLOs 1358 01:02:41,358 --> 01:02:43,425 Everyone has... and so on and so on and so on. 1359 01:02:43,427 --> 01:02:45,927 I only know that people still donate year after year 1360 01:02:45,929 --> 01:02:48,029 after year after year and we have more roads 1361 01:02:48,031 --> 01:02:49,931 and more relays and more ribbons. 1362 01:02:49,933 --> 01:02:52,400 Because people don't do what the problem is 1363 01:02:52,402 --> 01:02:53,769 needs to be done. 1364 01:02:53,771 --> 01:02:56,037 And that is, stop the source of the problem 1365 01:02:56,039 --> 01:02:57,919 You go to the river, You see the baby floating down, 1366 01:02:57,943 --> 01:02:59,107 dead babies float down. 1367 01:02:59,109 --> 01:03:01,042 You attract a dead baby, I will attract a dead baby, 1368 01:03:01,044 --> 01:03:03,043 one more baby who dies out, pull out a dead baby 1369 01:03:03,045 --> 01:03:04,765 What we are doing is just a reaction, backing off. 1370 01:03:04,767 --> 01:03:06,767 Look, go to the beginning from the river mouth 1371 01:03:06,791 --> 01:03:08,282 and see who throws the baby in 1372 01:03:08,284 --> 01:03:10,117 Then stop that person then maybe we won't have 1373 01:03:11,754 --> 01:03:13,254 I know I'm annoying here, but 1374 01:03:13,256 --> 01:03:14,222 as simple as that. 1375 01:03:14,224 --> 01:03:18,226 If the tobacco model is as we know it to change 1376 01:03:20,564 --> 01:03:21,963 will be out of business 1377 01:03:21,965 --> 01:03:23,398 They hold the phone, 1378 01:03:23,400 --> 01:03:24,833 they don't want the phone to die. 1379 01:03:24,835 --> 01:03:27,402 Then I started investigating the product 1380 01:03:27,404 --> 01:03:30,472 and I can see its potential. I'm also worried, 1381 01:03:30,474 --> 01:03:32,240 because the potential is very high. 1382 01:03:32,242 --> 01:03:34,743 I say, wow, my smoking cessation center 1383 01:03:34,745 --> 01:03:36,945 will be out of business in a matter of 1384 01:03:36,947 --> 01:03:37,946 Several years. 1385 01:04:02,405 --> 01:04:04,372 So we have bootleggers 1386 01:04:04,374 --> 01:04:06,208 with their billions of dollars. 1387 01:04:06,210 --> 01:04:07,609 And we have preachers 1388 01:04:07,611 --> 01:04:10,345 with a loud voice and a trusted brand. 1389 01:04:10,347 --> 01:04:12,180 How can this truth survive, 1390 01:04:12,182 --> 01:04:15,383 especially when the vast majority of vaping supporters 1391 01:04:15,385 --> 01:04:18,386 is a collection of labels from vintage that are not organized. 1392 01:04:18,388 --> 01:04:21,022 And their hardest group are cloud hunters 1393 01:05:01,164 --> 01:05:05,066 For the first time, Quitting smoking can be fun. 1394 01:05:05,068 --> 01:05:08,737 You don't see the website devoted to the latest patches. 1395 01:05:08,739 --> 01:05:11,172 You know, you don't see chat like that. 1396 01:05:11,174 --> 01:05:14,509 You see lots of chat on forums and so on, 1397 01:05:14,511 --> 01:05:17,078 people talk about this device, how to use it 1398 01:05:17,080 --> 01:05:19,014 So, this is rather interesting. 1399 01:05:19,016 --> 01:05:21,116 This is a kind of little sense of community. 1400 01:05:21,118 --> 01:05:22,550 They gather together. 1401 01:05:22,552 --> 01:05:23,952 They are a group again. 1402 01:05:23,954 --> 01:05:25,553 They are family. 1403 01:05:25,555 --> 01:05:27,715 They are persecuted, he is persecuted, and he... 1404 01:05:27,739 --> 01:05:29,291 So now they can all get together 1405 01:05:29,293 --> 01:05:31,426 and they will no longer be persecuted because 1406 01:05:31,428 --> 01:05:33,028 they have done what we asked them to do 1407 01:05:33,052 --> 01:05:35,086 and that is finding safer alternatives. 1408 01:05:38,201 --> 01:05:40,635 But most vapers 1409 01:05:40,637 --> 01:05:42,237 are mother and father, 1410 01:05:42,239 --> 01:05:43,805 grandmother and grandfather, 1411 01:05:43,807 --> 01:05:45,040 your neighbor, 1412 01:05:45,042 --> 01:05:47,375 who desperately tries to stop 1413 01:05:47,377 --> 01:05:49,644 something that slowly kills them 1414 01:05:49,646 --> 01:05:51,313 I am from England. 1415 01:05:51,315 --> 01:05:52,380 I'm a father 1416 01:05:52,382 --> 01:05:54,282 An IT engineer. 1417 01:05:54,284 --> 01:05:55,083 A vaper 1418 01:05:55,085 --> 01:05:56,584 Archers 1419 01:05:56,586 --> 01:05:57,385 Chef. 1420 01:05:57,387 --> 01:05:59,254 A husband. 1421 01:05:59,256 --> 01:06:01,122 It used to be a chemist. 1422 01:06:01,124 --> 01:06:03,158 And, 1423 01:06:03,160 --> 01:06:04,759 It used to be a smoker. 1424 01:06:04,761 --> 01:06:07,595 I tried RT, and I tried cold turkey, 1425 01:06:07,597 --> 01:06:09,764 and I tried various things to try 1426 01:06:09,766 --> 01:06:11,499 to stop smoking because I know 1427 01:06:11,501 --> 01:06:14,936 it makes me sick 1428 01:06:14,938 --> 01:06:17,018 And the year before I quit smoking I have more than that 1429 01:06:17,042 --> 01:06:20,642 four serious chest infections needed 1430 01:06:20,644 --> 01:06:24,679 inhalers, and illegal drugs, You know, that's crazy. 1431 01:06:24,681 --> 01:06:28,316 Just five years ago I found this bad boy. 1432 01:06:28,318 --> 01:06:31,353 I did not get rid of it because well, 1433 01:06:31,355 --> 01:06:32,620 This is a kind of savior. 1434 01:06:32,622 --> 01:06:35,623 That day I stopped smoking. 1435 01:06:35,625 --> 01:06:36,958 That's all. 1436 01:06:36,960 --> 01:06:37,959 I'm out. 1437 01:06:39,762 --> 01:06:42,597 That's a pretty powerful thing. 1438 01:06:42,599 --> 01:06:45,600 I just got the device myself. 1439 01:06:45,602 --> 01:06:48,169 I don't need anyone's help. 1440 01:06:48,171 --> 01:06:49,804 I don't need a recipe. 1441 01:06:49,806 --> 01:06:51,773 I don't need a doctor who says that. 1442 01:06:51,775 --> 01:06:53,675 I don't need help from the government or health authority, or charity. 1443 01:06:53,677 --> 01:06:56,678 I just quit smoking. 1444 01:06:56,680 --> 01:06:58,179 That's crazy 1445 01:07:00,216 --> 01:07:01,983 That's kind of cool. 1446 01:07:01,985 --> 01:07:03,551 Meanwhile, people have the power to 1447 01:07:42,458 --> 01:07:44,826 help them stop smoking find themselves 1448 01:07:44,828 --> 01:07:46,694 in a conflict of interest. 1449 01:07:46,696 --> 01:07:48,396 1450 01:07:48,398 --> 01:07:49,998 Let's look at the FDA. 1451 01:07:50,000 --> 01:07:52,534 The FDA is known to have a history of hiring people 1452 01:07:52,536 --> 01:07:55,537 from Big Pharma, and then Once they are finished at FDA 1453 01:07:55,539 --> 01:07:56,871 they return to Big Pharma. 1454 01:07:56,873 --> 01:07:58,406 This is a revolving door. 1455 01:07:58,408 --> 01:08:01,042 Current Head of FDA Center for tobacco 1456 01:08:01,044 --> 01:08:04,079 is a former lobbyist for Big Pharma 1457 01:08:04,081 --> 01:08:06,581 who sells Nicorette sweets in the United States. 1458 01:08:06,583 --> 01:08:09,417 This is the same division in 2014 proposes a ban on 99% from steam products on the market 1459 01:08:09,419 --> 01:08:13,021 This will prohibit more than 99.99% 1460 01:08:13,023 --> 01:08:16,758 of all e-cigarette products in the market today. 1461 01:08:16,760 --> 01:08:19,694 1462 01:08:19,696 --> 01:08:22,297 In California, the state of senator Leno accepts 1463 01:08:22,299 --> 01:08:25,066 a big campaign contribution from Big Pharma, 1464 01:08:25,068 --> 01:08:27,802 while at the same time proposes rules 1465 01:08:27,804 --> 01:08:30,271 and taxes on steam products. 1466 01:08:30,273 --> 01:08:33,241 We risk losing 25 years of business 1467 01:08:33,243 --> 01:08:35,577 and invest two billion dollars 1468 01:08:35,579 --> 01:08:38,213 in keeping the next generation from being 1469 01:08:38,215 --> 01:08:41,950 addicted to nicotine killer drugs. 1470 01:08:41,952 --> 01:08:44,452 We have information from not only in California 1471 01:08:44,454 --> 01:08:46,888 Department of Public Health, which has been stated this device is dangerous and unsafe. 1472 01:08:46,890 --> 01:08:49,891 And they are currently in the middle of a 1473 01:08:49,893 --> 01:08:52,494 education campaign 1474 01:08:52,496 --> 01:08:54,162 1475 01:08:54,164 --> 01:08:56,204 You might have seen a number of from television ads 1476 01:08:56,228 --> 01:08:57,732 it's out now 1477 01:08:57,734 --> 01:08:59,734 You smoke pack after wrap 1478 01:08:59,736 --> 01:09:00,802 day by day. 1479 01:09:16,353 --> 01:09:17,685 Your day remains fresh 1480 01:09:27,831 --> 01:09:30,071 And then you will hear it from all health advocacy 1481 01:09:30,073 --> 01:09:32,440 group, Lung Association, Heart Association, 1482 01:09:32,442 --> 01:09:33,601 Cancer Society 1483 01:09:33,603 --> 01:09:35,470 all people involved in business 1484 01:09:35,472 --> 01:09:37,472 protect public health 1485 01:09:37,474 --> 01:09:40,141 will speak in support 1486 01:09:52,922 --> 01:09:55,890 American Cancer Society takes endorsement money 1487 01:09:55,892 --> 01:09:57,725 for nicotine patches and chewing gum 1488 01:09:57,727 --> 01:09:59,460 and then release an official statement 1489 01:09:59,462 --> 01:10:00,895 warning against vaping 1490 01:10:00,897 --> 01:10:03,998 For disclosure, I also don't or Pennsylvania smoke-free 1491 01:10:04,000 --> 01:10:06,534 ever received funds from anywhere 1492 01:10:06,536 --> 01:10:08,570 tobacco companies, from other drug companies, 1493 01:10:08,572 --> 01:10:10,872 or from any e-cigarette company. 1494 01:10:10,874 --> 01:10:14,909 Most anti-tobacco movements, large organizations 1495 01:10:14,911 --> 01:10:18,012 for the past 20 years, campaign for smoke-free children, 1496 01:09:18,014 --> 01:10:21,849 American Cancer Society, American Heart Association, 1497 01:10:21,851 --> 01:10:24,085 American Lung Association, American Academy 1498 01:10:24,087 --> 01:10:27,589 from Pediatrics, Americans Medical Association 1499 01:10:27,591 --> 01:10:30,825 and many more have been received hundreds of millions 1500 01:10:30,827 --> 01:10:33,928 from dollars from pharmaceutical companies 1501 01:10:33,930 --> 01:10:36,497 who produce and market nicotine gum, 1502 01:10:36,499 --> 01:10:38,666 release and patch, 1503 01:10:38,668 --> 01:10:43,771 and Chantix and Wellbutrin drugs. 1504 01:10:43,773 --> 01:10:47,675 Over the past 10 years organizations have been 1505 01:10:47,677 --> 01:10:51,346 lobbying to ban all non-smoking alternatives. 1506 01:10:51,348 --> 01:10:55,283 And we know they start with smokeless tobacco, 1507 01:10:55,285 --> 01:10:57,518 With Snus, with dissolvables, 1508 01:10:57,520 --> 01:11:01,923 With lozenges, tobacco release that comes out. 1509 01:11:01,925 --> 01:11:03,725 Then when the e-cigarette comes out 1510 01:11:03,727 --> 01:11:06,027 The first thing they do urges the FDA to ban them 1511 01:11:06,029 --> 01:11:06,928 in 2009. 1512 01:11:06,930 --> 01:11:08,396 And the FDA does it. 1513 01:11:08,398 --> 01:11:10,898 If you have this kind of triage, okay. 1514 01:11:10,900 --> 01:11:13,034 And then you have this Other people now eat 1515 01:11:13,036 --> 01:11:15,937 tentacles, cancer, lungs, heart, get all this money 1516 01:11:15,939 --> 01:11:17,238 from the government 1517 01:11:17,240 --> 01:11:20,208 Getting money from major tobacco settlements. 1518 01:11:20,210 --> 01:11:22,644 What should they do? 1519 01:11:30,019 --> 01:11:32,420 With all the lobby from great charities, it seems 1520 01:11:32,422 --> 01:11:34,489 the government takes a comfortable opportunity 1521 01:11:34,491 --> 01:11:36,958 to protect the benefits of their tobacco. 1522 01:11:36,960 --> 01:11:39,727 This category is threatened. 1523 01:11:39,729 --> 01:11:42,730 Countries like Singapore, Thailand, 1524 01:11:42,732 --> 01:11:45,133 maybe Indonesia, Australia 1525 01:11:45,135 --> 01:11:47,001 has banned e-cigarettes. 1526 01:11:47,003 --> 01:11:49,971 We just released a vaper from Australia 1527 01:11:49,973 --> 01:11:52,674 He smoked for 43 years. 1528 01:11:52,676 --> 01:11:55,076 He tried everything. 1529 01:11:55,078 --> 01:11:58,913 Patches, chewing gum, behavioral therapy, work . 1530 01:11:58,915 --> 01:12:00,281 Does not work 1531 01:12:00,283 --> 01:12:02,417 He heard about e-cigarette and he asked him locally 1532 01:12:02,419 --> 01:12:04,919 pharmacist, can he have it, he doesn't have it 1533 01:12:04,921 --> 01:12:07,655 Then he found the broken line. 1534 01:12:07,657 --> 01:12:09,090 Could he smoke? 1535 01:12:09,092 --> 01:12:12,627 He has tried the other modality of termination 1536 01:12:12,629 --> 01:12:14,696 They say: "No, that's illegal." 1537 01:12:14,698 --> 01:12:18,833 So it sends it to premature death. 1538 01:12:21,770 --> 01:12:23,805 Twenty countries have now e-cigarettes are prohibited 1539 01:12:23,807 --> 01:12:26,040 thanks, because the world health organization 1540 01:12:26,042 --> 01:12:27,041 told them to 1541 01:12:27,043 --> 01:12:29,677 In Hong Kong it is fined $ 12,000. 1542 01:12:29,679 --> 01:12:31,946 And / or up to two years in prison. 1543 01:12:31,948 --> 01:12:34,148 In Brunei, the price is $ 10,000. 1544 01:12:34,150 --> 01:12:36,017 This happens all over the world 1545 01:12:36,019 --> 01:12:39,053 where the country has been banned, or very limited vaping. 1546 01:12:39,055 --> 01:12:40,722 And you don't do anything about smoking. 1547 01:12:40,724 --> 01:12:43,057 So you are in a place where you can get cigarettes everywhere, 1548 01:12:43,059 --> 01:12:44,058 But you can't get an e-cigarette. 1549 01:12:44,060 --> 01:12:46,527 By banning all this the most harmless alternative 1550 01:12:46,529 --> 01:12:51,032 they really protect the cigarette market 1551 01:12:51,034 --> 01:12:53,568 A vaper... 1552 01:12:53,570 --> 01:12:55,570 ... from Dubai, 1553 01:12:55,572 --> 01:12:56,838 He said that he had stopped smoking 1554 01:12:56,840 --> 01:12:59,140 two years ago with the e-cigarette. 1555 01:12:59,142 --> 01:13:01,209 1556 01:13:01,211 --> 01:13:04,345 But, he is forced, 1557 01:13:04,347 --> 01:13:10,218 by the government, because of the ban, illegally 1558 01:13:10,220 --> 01:13:15,156 introduce e-cigarette products in this country so that he can release his cigarette. 1559 01:13:15,158 --> 01:13:18,393 So you force someone to become, to do some 1560 01:13:18,395 --> 01:13:22,697 illegal actions to stay away from cigarettes 1561 01:13:22,699 --> 01:13:25,700 And I don't see any reason, 1562 01:13:25,702 --> 01:13:29,437 and common sense behind it. 1563 01:13:29,439 --> 01:13:32,273 In some countries you need a recipe for vape 1564 01:13:32,275 --> 01:13:35,076 But you can go to save and buy cigarettes. 1565 01:13:35,078 --> 01:13:37,111 In Australia, they prohibit vaping liquid containing nicotine 1566 01:13:37,113 --> 01:13:39,313 in it because they say nicotine is poison. 1567 01:13:39,337 --> 01:13:42,417 1568 01:13:42,419 --> 01:13:45,787 But they sell nicotine candy right in the department store 1569 01:13:45,789 --> 01:13:47,688 without any prescription 1570 01:13:47,690 --> 01:13:51,125 Then three black SUVs 1571 01:13:51,127 --> 01:13:53,227 raided my house 1572 01:13:53,229 --> 01:13:57,398 They have a search warrant, search and seizure warrant. 1573 01:13:57,400 --> 01:14:01,803 And they enter and they pass all my things 1574 01:14:01,805 --> 01:14:05,440 They are bagged and tagged everything they can find 1575 01:14:05,442 --> 01:14:08,476 related to electronic cigarette. 1576 01:14:08,047 --> 01:14:12,079 And, yes, they took all my stuff. 1577 01:14:12,081 --> 01:14:16,050 It's terrible, it's a scene from like 1578 01:14:16,052 --> 01:14:18,986 Like, it feels like that they think I'm kind of that 1579 01:14:18,988 --> 01:14:20,755 Colombian drug cartels, or something. 1580 01:14:20,757 --> 01:14:23,124 They accuse it I violate the unclear 1581 01:14:23,126 --> 01:14:26,060 tobacco control measures, laws 1582 01:14:26,062 --> 01:14:28,262 It is said, is illegal to sell products 1583 01:14:28,264 --> 01:14:30,231 it's not tobacco products 1584 01:14:30,233 --> 01:14:34,135 but designed to resemble tobacco products 1585 01:14:34,137 --> 01:14:35,837 Yes. 1586 01:14:35,839 --> 01:14:38,506 Laws are not written for blocks of electronic cigarettes 1587 01:14:38,508 --> 01:14:42,176 Law is written for blocks of cigarette candy 1588 01:14:43,947 --> 01:14:45,279 with a small red tip on it. 1589 01:14:45,281 --> 01:14:46,814 That is the law he wrote. 1590 01:14:46,816 --> 01:14:49,283 And the health department tries to stretch the body 1591 01:14:49,285 --> 01:14:51,519 this law and then use it to block 1592 01:14:51,521 --> 01:14:54,422 life-saving technology is crazy. 1593 01:14:54,424 --> 01:14:56,290 But anyway, they take all my stuff 1594 01:14:56,292 --> 01:14:58,359 and I have to close the business. 1595 01:14:58,361 --> 01:15:01,028 It's terrible after all success 1596 01:15:03,299 --> 01:15:06,167 people's lives, to have it closed and taken away 1597 02:40:16,001 --> 01:15:09,337 Like that, it's terrible. 1598 01:15:09,339 --> 01:15:11,939 I feel, I cannot let this go. 1599 01:15:11,941 --> 01:15:14,475 If I give up at that time, 1600 01:15:15,378 --> 01:15:17,345 A precedent must have been set 1601 01:15:20,283 --> 01:15:23,150 I can't possibly explain what it's like 1602 01:15:23,152 --> 01:15:25,853 to tell your family that 1603 01:15:25,855 --> 01:15:27,415 You will push forward with this matter 1604 01:15:27,439 --> 01:15:30,324 although maybe will bankrupt you, 1605 01:15:30,326 --> 01:15:32,006 But you will only do it because that's how it is 1606 01:15:32,030 --> 01:15:33,529 the right thing to do 1607 01:15:35,097 --> 01:15:38,866 And then in the end, after you have done everything 1608 01:15:38,868 --> 01:15:40,548 and you pass all these sacrifices 1609 01:15:40,431 --> 01:15:42,336 and all this pain 1610 01:15:42,338 --> 01:15:45,706 and all fights and arguments, 1611 01:15:45,708 --> 01:15:48,142 The court just ignores the argument 1612 01:15:48,144 --> 01:15:49,644 and only find you guilty. 1613 01:15:49,646 --> 01:15:51,879 The lives of millions of people Australians and billions 1614 01:15:51,881 --> 01:15:54,148 people around the world don't seem to care 1615 01:15:59,589 --> 01:16:01,589 And this is not about us. 1616 01:16:07,529 --> 01:16:09,597 Don't let a bastard win. 1617 01:16:16,939 --> 01:16:19,006 I think it's all for now. 1618 01:16:32,287 --> 01:16:35,189 One of the biggest vaping news in 2015 1619 01:16:35,191 --> 01:16:38,192 is when Portland State University comes out with a study 1620 01:16:38,194 --> 01:16:41,429 indicates that there is more formaldehyde in vapor 1621 01:16:41,431 --> 01:16:43,030 than on cigarettes. 1622 01:16:43,032 --> 01:16:46,434 Formaldehyde research is basically cheating. 1623 01:16:46,436 --> 01:16:48,436 People who do it... 1624 01:16:50,706 --> 01:16:53,240 Set the PV to the wrong setting 1625 01:16:53,242 --> 01:16:57,712 and it will dry the puff, No vaper can use it. 1626 01:16:57,714 --> 01:17:00,247 All the way to 12, I didn't try this 1627 01:17:00,249 --> 01:17:03,317 all the way through. 1628 01:17:05,989 --> 01:17:10,491 Good luck 1629 01:17:17,333 --> 01:17:18,633 That can't be done. 1630 01:17:18,635 --> 01:17:21,235 But they make the machine breathe it. 1631 01:17:21,237 --> 01:17:23,604 And then they assume this machine will breathe 1632 01:17:23,606 --> 01:17:26,607 So many, hundreds inhale every hour for the rest of their lives 1633 01:17:26,609 --> 01:17:28,309 1634 01:17:28,311 --> 01:17:31,412 for 75 years they project it. 1635 01:17:31,414 --> 01:17:34,248 And they add all these dry gusts 1636 01:17:34,250 --> 01:17:37,251 from dry sucking machines for 75 consecutive years. 1637 01:17:37,253 --> 01:17:39,320 And then said to be more carcinogenic 1638 01:17:39,322 --> 01:17:40,921 rather than smoking. 1639 01:17:40,923 --> 01:17:42,356 But, that is fraud. 1640 01:17:42,358 --> 01:17:45,593 Many of these researchers, they are mostly funded 1641 01:17:45,595 --> 01:17:46,761 by the Federal Government. 1642 01:17:46,763 --> 01:17:48,329 Food and Drug Administration 1643 01:17:48,331 --> 01:17:50,197 and Department of Health and Humanitarian Services 1644 01:17:50,199 --> 01:17:51,839 through the National Institutes of Health 1645 01:17:51,863 --> 01:17:53,601 and through disease control centers 1646 01:17:53,603 --> 01:17:56,437 fund most people who is trying 1647 01:17:56,439 --> 01:17:57,805 to ban e-cigarettes. 1648 01:17:57,807 --> 01:18:00,307 And they fund them to go out and lobby to ban 1649 01:18:00,309 --> 01:18:01,642 e-cigarettes 1650 01:18:01,644 --> 01:18:03,277 Although it's completely illegal 1651 01:18:03,279 --> 01:18:05,880 CDC provides a grant to Chapter of the State of Washington 1652 01:18:05,882 --> 01:18:07,948 from the American Lung Association 1653 01:18:07,950 --> 01:18:10,284 who uses the money to lobby. 1654 01:18:10,286 --> 01:18:11,786 This is what happened. 1655 01:18:11,788 --> 01:18:14,155 King five news. 1656 01:18:14,157 --> 01:18:18,292 For so many adults, this has become life 1657 01:18:18,294 --> 01:18:20,127 change interventions 1658 01:18:20,129 --> 01:18:22,563 Now at 6:30 a.m. a warm trial at Olympia 1659 01:18:22,565 --> 01:18:24,632 as a country tries to be the first in this country 1660 01:18:24,634 --> 01:18:27,702 to regulate e-cigarettes like tobacco. 1661 01:18:27,704 --> 01:18:29,864 Drew Nicholson's staff bureau chief see the proposal 1662 01:18:29,888 --> 01:18:31,806 it will make Washington vaping laws 1663 01:18:31,808 --> 01:18:33,674 some of the toughest in this country. 1664 01:18:33,676 --> 01:18:35,309 This is a violation of federal law to use federal funds to lobby laws. 1665 01:18:35,311 --> 01:18:38,045 But this is already underway. 1666 01:18:38,047 --> 01:18:39,547 CDC has been warned about that by the department 1667 01:18:39,549 --> 01:18:42,483 health and human report inspector. 1668 01:18:42,485 --> 01:18:47,388 They hear in front of the US Building 1669 01:18:47,390 --> 01:18:49,724 from Representative, Energy and Commerce Committee. 1670 01:18:49,726 --> 01:18:53,094 Tom Freiden is warned that he can't 1671 01:18:53,096 --> 01:18:56,363 insist on giving the grant 1672 01:18:56,365 --> 01:18:58,332 the state health department that they lobby the law. 1673 01:18:58,334 --> 01:19:01,669 He put it in wine 1674 01:19:01,671 --> 01:19:03,003 1675 01:19:04,540 --> 01:19:07,708 So this is already going on, This is why all of these cities, 1676 01:19:07,710 --> 01:19:10,010 city health department, and state health department 1677 01:19:10,012 --> 01:19:11,812 directors have issued a ban 1678 01:19:11,814 --> 01:19:13,581 e-cigarettes because they don't want to lose 1679 01:19:13,583 --> 01:19:15,282 their CDC funding 1680 01:19:17,286 --> 01:19:19,046 every researcher who comes out and produces 1681 01:19:19,070 --> 01:19:22,189 a news that tells e-cigarette contains toxic chemicals 1682 01:19:22,191 --> 01:19:25,359 get another 10 million dollar grant from FDA 1683 01:19:25,361 --> 01:19:28,062 or national health institutions. 1684 01:19:28,064 --> 01:19:30,598 Nothing motivates people like fear. 1685 01:19:30,600 --> 01:19:33,067 Especially when it concerns their child. 1686 01:19:33,069 --> 01:19:34,969 You know this last report was found almost 1687 01:19:34,971 --> 01:19:37,371 two million secondary schools and high school students 1688 01:19:37,373 --> 01:19:40,474 have tried electronic cigarettes, or e-cigarettes. 1689 01:19:40,476 --> 01:19:42,443 That triggers some alarm bells and this week 1690 01:19:42,445 --> 01:19:45,212 40 attorneys general request in the US 1691 01:19:45,214 --> 01:19:48,315 Food and Drug Administration to manage e-cigs 1692 01:19:52,989 --> 01:19:56,590 hope that in 2020 we can get 1693 01:19:56,592 --> 01:19:59,493 Last month smoking rates among young people 1694 01:19:59,495 --> 01:20:01,428 down to 16%. 1695 01:20:01,430 --> 01:20:04,398 It's under 10% now. 1696 01:20:04,400 --> 01:20:06,734 Five years ahead of schedule. 1697 01:20:06,736 --> 01:20:09,270 And that's because of e-cigarettes. 1698 01:20:09,272 --> 01:20:11,939 The authorized party then confused the water 1699 01:20:11,941 --> 01:20:15,276 By saying, well, maybe that reduces danger 1700 01:20:15,278 --> 01:20:16,977 but maybe not. 1701 01:20:16,979 --> 01:20:18,913 And we definitely need more research. 1702 01:20:18,915 --> 01:20:20,915 But of course, we need more research on everything 1703 01:20:20,939 --> 01:20:22,917 What do you think, is this a question? 1704 01:20:22,919 --> 01:20:26,487 are they bad for you, or we still don't know? 1705 01:20:26,489 --> 01:20:29,623 I think what we can say is basically 1706 01:20:29,625 --> 01:20:32,359 they may or may not can help you stop. 1707 01:20:32,361 --> 01:20:35,863 But there are certainly certain disadvantages that they can cause. 1708 01:20:35,865 --> 01:20:38,833 And definite weaknesses are in different environments. 1709 01:20:38,835 --> 01:20:41,602 So if they make children addicted to nicotine 1710 01:20:41,604 --> 01:20:42,870 it's a very bad thing 1711 01:20:42,872 --> 01:20:45,506 Almost all teenage users every day 1712 01:20:45,508 --> 01:20:49,176 both smokers, or people who smoke. 1713 01:20:49,178 --> 01:20:53,280 And the problem is, the researchers did not reveal 1714 01:20:53,282 --> 01:20:55,616 a lot of data on daily use. 1715 01:20:55,618 --> 01:20:58,452 So only two surveys ever asked people, 1716 01:20:58,454 --> 01:21:01,322 Do you squeeze nicotine, or not nicotine? 1717 01:21:01,324 --> 01:21:03,824 And they found 96% of all non-smokers 1718 01:21:03,826 --> 01:21:06,126 who ever used the e-cigarette in their lives 1719 01:21:06,128 --> 01:21:08,662 Do not use nicotine e-cigarettes. 1720 01:21:08,664 --> 01:21:11,065 You have called this with deep annoying in the past 1721 01:21:11,067 --> 01:21:13,133 And why? 1722 01:21:13,135 --> 01:21:16,537 Well, if you start with the e-cigarette 1723 01:21:16,539 --> 01:21:19,306 there is a real possibility that you will become 1724 01:21:19,308 --> 01:21:20,674 nicotine addiction 1725 01:21:20,676 --> 01:21:23,677 So called the gateway effect is used as the reason why 1726 01:21:23,679 --> 01:21:26,247 e-cigarettes should not be used 1727 01:21:26,249 --> 01:21:29,416 If the child starts with e-cigarettes that lead 1728 01:21:29,418 --> 01:21:32,686 as a gateway to stronger ones drugs and smoking. 1729 01:21:32,688 --> 01:21:34,521 There is no evidence to support it. 1730 01:21:34,523 --> 01:21:36,757 Only apply the first principle to it. 1731 01:21:36,759 --> 01:21:39,593 If the product only contains nicotine 1732 01:21:39,595 --> 01:21:42,162 and another nicotine and tar 1733 01:21:42,164 --> 01:21:45,532 I don't think you need a 10-year long-term study to say it The first is definitely a better choice for a smoker 1734 01:21:45,534 --> 01:21:48,402 who wants to stop, from the last. 1735 01:21:48,404 --> 01:21:50,271 1736 01:21:50,273 --> 01:21:52,740 You don't think they have something 1737 01:21:52,742 --> 01:21:56,510 So powerful that vaping and e-cigs are very deadly 1738 01:21:56,512 --> 01:21:59,914 and dangerous, formaldehyde, carcinogens, 1739 01:21:59,916 --> 01:22:02,216 Nico, the... This is all nonsense. 1740 01:22:02,218 --> 01:22:05,352 If you see Great Britain, 1741 01:22:05,354 --> 01:22:08,722 e-cigarette users until the end of last year 1742 01:22:08,724 --> 01:22:12,359 70% of them think that e-cigarettes 1743 01:22:12,361 --> 01:22:14,695 safer than standard cigarettes. 1744 01:22:14,697 --> 01:22:16,530 That is their perception. 1745 01:22:16,532 --> 01:22:18,599 And within six months, the falls 1746 01:22:18,601 --> 01:22:22,036 to perception level around 43%. 1747 01:22:22,038 --> 01:22:26,640 So through misinformation, bad science 1748 01:22:26,642 --> 01:22:27,741 it's painful category 1749 01:22:27,743 --> 01:22:30,077 Allow me to ask about other people 1750 01:22:30,079 --> 01:22:32,579 around people can smoke e-cigarettes. 1751 01:22:32,581 --> 01:22:34,782 Are used ideas smoke, I mean we know 1752 01:22:34,784 --> 01:22:36,750 that with cigarettes, but some researchers say 1753 01:22:36,752 --> 01:22:39,820 number of potential carcinogens in vapor 1754 01:22:39,822 --> 01:22:42,456 potentially very minutes 1755 01:22:42,458 --> 01:22:44,124 it's actually not important. 1756 01:22:44,126 --> 01:22:46,093 I mean, don't you agree with that? 1757 01:22:46,095 --> 01:22:48,395 Well we don't know what in more than 200 is different 1758 01:22:48,397 --> 01:22:49,930 E-cigarette products out there. 1759 01:22:49,932 --> 01:22:51,999 What we know is that there is nicotine. 1760 01:22:52,001 --> 01:22:55,169 They must be accurate and responsible communication 1761 01:22:55,171 --> 01:22:58,439 from facts to consumers. 1762 01:22:58,441 --> 01:23:02,176 And the agent in charge 1763 01:23:02,178 --> 01:23:04,311 will need to weigh them very careful words 1764 01:23:04,313 --> 01:23:06,580 The danger of e-cigarettes is clear. 1765 01:23:06,582 --> 01:23:09,450 Electronic cigarettes are now no better than Joe Camel in the past. 1766 01:23:09,452 --> 01:23:11,986 For all cigarette smokers today 1767 01:23:29,971 --> 01:23:34,508 switch to e-cigarettes tomorrow, 1768 01:23:34,510 --> 01:23:37,711 Millions of people will definitely live significantly reduced. 1769 01:23:37,713 --> 01:23:42,950 This is a smoking habit that kills people. 1770 01:23:42,952 --> 01:23:45,285 This is not nicotine. 1771 01:23:45,287 --> 01:23:47,187 People smoke because of nicotine, but they die 1772 01:23:47,189 --> 01:23:50,391 because they breathe smoke. 1773 01:23:50,393 --> 01:23:51,959 We don't have tar, smoke, 1774 01:23:51,961 --> 01:23:54,128 or 4,000 chemicals plus go to your body 1775 01:23:54,130 --> 01:23:57,831 There is no evidence that vaping has caused 1776 01:23:57,833 --> 01:24:00,634 1777 01:24:00,636 --> 01:24:02,803 or related to any disease. 1778 01:24:02,805 --> 01:24:04,525 And we know it's helped several million 1779 01:24:04,549 --> 01:24:07,541 people stop smoking 1780 01:24:07,543 --> 01:24:09,877 So billions of lives that we try to save, 1781 01:24:09,879 --> 01:24:11,879 It's better to do hell a lot more than we do now 1782 01:24:11,903 --> 01:24:13,914 because now the army is not big enough 1783 01:24:13,916 --> 01:24:16,116 Many people don't even want to fight again Because of us, this is a hard struggle. 1784 01:24:16,140 --> 01:24:17,851 People are tired and tired and frustrated 1785 01:24:17,853 --> 01:24:20,054 and angry and upset 1786 01:24:20,056 --> 01:24:21,422 and upset with the fact that we can't fix it 1787 01:24:21,424 --> 01:24:23,924 because it's true, and that's true. 1788 01:24:23,926 --> 01:24:25,926 1789 01:24:25,928 --> 01:24:27,561 But things don't look good. 1790 01:24:27,563 --> 01:24:30,597 Current figures indicate sales of e-cigarettes 1791 01:24:30,599 --> 01:24:31,698 is down 1792 01:24:31,700 --> 01:24:33,260 Europe has just passed all types of regulations. 1793 01:24:33,284 --> 01:24:35,836 They will take advantage of the product from the shelf and out of the lives of thousands of people 1794 01:24:35,838 --> 01:24:38,439 who tries to stop smoking. 1795 01:24:38,441 --> 01:24:39,940 This will close the market 1796 01:24:39,942 --> 01:24:42,609 for independence 1797 01:24:42,611 --> 01:24:44,044 This will be the majority of control of the tobacco industry who produces the device 1798 01:24:44,046 --> 01:24:48,916 And I think that will be a destructive thing 1799 01:24:48,918 --> 01:24:52,753 to the entire vaping industry. 1800 01:24:52,755 --> 01:24:57,257 I'm very disappointed in the way things happen 1801 01:24:57,259 --> 01:24:59,726 Here in Poland we have 1802 01:24:59,728 --> 01:25:02,629 1803 01:25:02,631 --> 01:25:04,765 1804 01:25:04,767 --> 01:25:06,900 more than one million vapers. 1805 01:25:06,902 --> 01:25:10,270 And we estimate that 1806 01:25:10,272 --> 01:25:12,739 after that 1807 01:25:12,741 --> 01:25:15,142 heavy laws 1808 01:25:15,144 --> 01:25:18,078 it will be 500,000, 1809 01:25:18,080 --> 01:25:19,146 no more 1810 01:25:21,150 --> 01:25:24,885 We try to find a way... 1811 01:25:24,887 --> 01:25:26,220 ... to... 1812 01:25:26,222 --> 01:25:28,622 ... fight. 1813 01:25:28,624 --> 01:25:33,060 This is not easy because PPD already exists 1814 01:25:33,062 --> 01:25:36,063 a law in the European Union. 1815 01:25:36,065 --> 01:25:37,831 In the US the same thing. 1816 01:25:37,833 --> 01:25:40,400 The FDA has just issued all new regulations it will make millions of people smoke. 1817 01:25:40,402 --> 01:25:42,603 The FDA estimates that 90, 1818 01:25:42,605 --> 01:25:46,106 more than 98.5% 1819 01:25:46,108 --> 01:25:48,342 of all e-cigarette products in the market will be prohibited by their rules. 1820 01:25:48,344 --> 01:25:50,177 1821 01:25:50,179 --> 01:25:52,613 1822 01:25:52,615 --> 01:25:54,281 All e-liquids will be banned. 1823 01:25:54,283 --> 01:25:57,017 This is not a proposal rules to protect children, 1824 01:25:57,019 --> 01:26:01,922 like the FDA has presented it incorrectly to the news media This is a plan to ban B. 1825 01:26:01,924 --> 01:26:03,757 You know what the FDA will do, 1826 01:26:03,759 --> 01:26:05,459 You know what the EU will do, 1827 01:26:05,461 --> 01:26:06,960 You know what Germany will do, 1828 01:26:06,962 --> 01:26:08,362 You know what Malaysia will do, 1829 01:26:08,364 --> 01:26:09,763 You know what Brazil will do, 1830 01:26:09,765 --> 01:26:11,045 You know what Argentina will do. 1831 01:26:11,047 --> 01:26:12,447 We all know, die cast, 1832 01:26:12,471 --> 01:26:14,001 the cast is formed, the stage has been set 1833 01:26:14,003 --> 01:26:16,270 and the script is written 1834 01:26:16,272 --> 01:26:18,105 End of story. 1835 01:26:18,107 --> 01:26:19,606 1836 01:26:19,608 --> 01:26:20,774 Why? 1837 01:26:20,776 --> 01:26:25,312 Because no one cares. 1838 01:26:25,314 --> 01:26:26,813 One billion people. 1839 01:26:26,815 --> 01:26:28,982 One billion people, miliar one billion people by the name 1840 01:26:28,984 --> 01:26:30,851 They each have names. 1841 01:26:30,853 --> 01:26:33,954 And if you and I are so in discussions with them, 1842 01:26:33,956 --> 01:26:36,790 Is it unfair and fair? is responsible for providing 1843 01:26:36,792 --> 01:26:38,659 are they correct information? 1844 01:26:38,661 --> 01:26:42,229 The question is, how many proofs are enough 1845 01:26:42,231 --> 01:26:45,699 for that one person sits in front of you 1846 01:26:45,701 --> 01:26:48,802 So if you are a nurse, or pharmacist, or dentist, 1847 01:26:48,804 --> 01:26:51,004 And that's your patient, and they ask you, 1848 01:26:51,006 --> 01:26:53,674 "I want to use an e-cigarette, what is your view? 1849 01:26:53,676 --> 01:26:55,576 Then you can't say: 1850 01:26:55,578 --> 01:26:57,811 " We need to do further research. " 1851 01:26:57,813 --> 01:26:59,813 That doesn't help. 1852 01:26:59,815 --> 01:27:01,415 This is irresponsible. 1853 01:27:01,417 --> 01:27:03,984 People need to know the truth about this product. 1854 01:27:03,986 --> 01:27:06,153 And they need public health people say the truth 1855 01:27:06,155 --> 01:27:07,421 about the risk. 1856 01:27:07,423 --> 01:27:09,823 At least 95% are less risky than smoking. public health, 1857 01:27:09,825 --> 01:27:12,025 the biggest breakthrough is historically linked 1858 01:27:12,027 --> 01:27:15,028 with two things that are really very simple. 1859 01:27:15,030 --> 01:27:17,664 1860 01:27:17,666 --> 01:27:19,733 One, you give enough people that information they are 1861 01:27:19,735 --> 01:27:21,135 can make decisions about 1862 01:27:21,159 --> 01:27:22,536 what they will do 1863 01:27:22,538 --> 01:27:24,178 And two, you give them the ability to act 1864 01:27:24,202 --> 01:27:25,272 on that information 1865 01:27:25,274 --> 01:27:26,840 This is crime 1866 01:27:26,842 --> 01:27:29,042 not to tell billions of people 1867 01:27:29,044 --> 01:27:30,911 who will lose their lives 1868 01:27:30,913 --> 01:27:33,013 because they smoke, 1869 01:27:33,015 --> 01:27:34,348 from alternatives 1870 01:27:34,350 --> 01:27:35,616 We lose 1871 01:27:35,618 --> 01:27:38,051 We lose fast and angry and big 1872 01:27:38,053 --> 01:27:39,119 and who will lose? 1873 01:27:39,121 --> 01:27:40,954 Smoker again. 1874 01:27:40,956 --> 01:27:43,423 Who is now trying to transition over 1875 01:27:43,425 --> 01:27:45,305 when they were asked and begged and cried 1876 01:27:45,307 --> 01:27:47,106 for years and years and now we have something 1877 01:27:47,108 --> 01:27:48,995 it's feasible, and we don't give it to them. 1878 01:27:48,997 --> 01:27:49,896 This is just embarrassing. 1879 01:27:49,898 --> 01:27:51,465 It's embarrassing. 1880 01:27:51,467 --> 01:27:53,867 This is not how people must treat others 1881 01:27:53,869 --> 01:27:55,869 Especially under the guise of public health 1882 01:27:55,871 --> 01:27:58,272 and love and love and freedom 1883 01:27:58,274 --> 01:28:00,641 and freedom and all that. 1884 01:28:00,643 --> 01:28:01,975 You know, I'm sick of that. 1885 01:28:01,977 --> 01:28:05,979 What we have here is the best kept secret 1886 01:28:05,981 --> 01:28:10,717 in tobacco cessation, tobacco reduction 1887 01:28:10,719 --> 01:28:14,488 is safer use alternative nicotine products 1888 01:28:14,490 --> 01:28:17,457 And that the consumer is rejected is true. 1889 01:28:17,459 --> 01:28:21,828 We have this big glare chance to do something 1890 01:28:21,830 --> 01:28:26,967 it will be a kind of rival eradication of smallpox, 1891 01:28:26,969 --> 01:28:29,670 or related to cholera, sanitation 1892 01:28:29,672 --> 01:28:32,005 as one of the biggest public health breakthroughs 1893 01:28:32,007 --> 01:28:34,007 we have ever had 1894 01:28:34,009 --> 01:28:36,076 And it's staring at our faces. 1895 01:28:36,078 --> 01:28:39,079 And that is not conceptually difficult. 1896 01:28:39,081 --> 01:28:40,981 And we have an example of where it works 1897 01:28:40,983 --> 01:28:42,783 and we see things like Swedish Snus. 1898 01:28:42,785 --> 01:28:45,419 We have proof of the concept that people can get 1899 01:28:45,421 --> 01:28:47,421 nicotine them in a much more harmless way 1900 01:28:47,423 --> 01:28:49,122 and alright with that. 1901 01:28:49,124 --> 01:28:52,259 And that hasn't happened yet. 1902 01:29:01,102 --> 01:29:04,104 And I think it's true what drives me 1903 01:29:04,106 --> 01:29:06,940 want to stop 1904 01:29:06,942 --> 01:29:10,043 is looking at my uncle 1905 01:29:10,045 --> 01:29:12,879 dying of lung cancer. 1906 01:29:12,881 --> 01:29:16,350 And without shadow of doubt 1907 01:29:16,352 --> 01:29:21,521 he is the most original 1908 01:29:21,523 --> 01:29:28,128 and be careful 1909 01:29:28,130 --> 01:29:32,699 I've known in my life. 1910 01:29:32,701 --> 01:29:34,901 People will die. 1911 01:29:34,903 --> 01:29:36,236 People will get sick. 1912 01:29:36,238 --> 01:29:38,905 Someone who should have already had a chance 1913 01:29:38,907 --> 01:29:40,674 to grow old 1914 01:29:40,676 --> 01:29:43,510 Being part of the life of their grandchild. 1915 01:29:43,512 --> 01:29:46,246 I know directly experience that I experienced 1916 01:29:46,248 --> 01:29:48,181 and how dramatic the changes in my life 1917 01:29:48,183 --> 01:29:49,416 and my health has been. 1918 01:29:49,418 --> 01:29:52,219 I have seen dozens of friends and family members, 1919 01:29:52,221 --> 01:29:54,521 actually hundreds, really, at the end of life 1920 01:29:54,523 --> 01:29:56,223 which has changed immediately 1921 01:29:56,225 --> 01:29:58,425 by using this device 1922 01:29:58,427 --> 01:30:01,261 And the health department, like their names 1923 01:30:01,263 --> 01:30:04,898 the health department prohibits them. 1924 01:30:04,900 --> 01:30:06,933 You can still buy cigarettes. 1925 01:30:06,935 --> 01:30:09,102 You know, buy and use anything tobacco products that you like, 1926 01:30:09,104 --> 01:30:10,904 But you can't buy alternatives 1927 01:30:10,906 --> 01:30:13,774 which we know significantly, I mean like 1928 01:30:13,776 --> 01:30:17,711 more than 95% safer 1929 01:30:17,713 --> 01:30:21,748 And really I just, I don't want 1930 01:30:21,750 --> 01:30:25,886 My children must see me like that. 1931 01:30:25,888 --> 01:30:28,221 I want to be 1932 01:30:28,223 --> 01:30:30,724 can be there 1933 01:30:30,726 --> 01:30:34,194 for them more in the future 1934 01:30:34,196 --> 01:30:38,064 and extend my life 1935 01:30:38,066 --> 01:30:40,066 for them. 1936 01:30:40,068 --> 01:30:43,303 And, the point is 1937 01:30:43,305 --> 01:30:45,038 is what vaping has done. 1938 01:30:45,040 --> 01:30:50,043 Vaping has helped me stop smoking. 1939 01:30:50,045 --> 01:30:55,081 And for that, I'm grateful. 1940 01:30:55,083 --> 01:30:57,417 One billion lives are at stake. 1941 01:30:57,419 --> 01:30:59,319 The status quo wins. 1942 01:30:59,321 --> 01:31:02,255 Smoking is strong. 1943 01:31:02,257 --> 01:31:07,160 Fighting rages even when you watch this. 1944 01:31:07,162 --> 01:31:09,042 Large businesses and governments work together 1945 01:31:09,066 --> 01:31:10,964 all over the world to serve a little 1946 01:31:10,966 --> 01:31:13,166 at the expense of many people. 1947 01:31:13,168 --> 01:31:15,268 We see so many examples. 1948 01:31:15,270 --> 01:31:16,903 In our food system. 1949 01:31:16,905 --> 01:31:18,338 Our medicine 1950 01:31:18,340 --> 01:31:20,273 And now we see it in the drive to preserve 1951 01:31:20,275 --> 01:31:23,243 smoking and cash flow. 1952 01:31:23,245 --> 01:31:27,080 Sentencing one billion people to death. 1953 01:31:27,082 --> 01:31:29,249 Billions of children mourn. 1954 01:31:29,251 --> 01:31:33,286 Billions of broken hearts. 1955 01:31:33,288 --> 01:31:35,655 We can choose a better approach. 1956 01:31:35,657 --> 01:31:38,091 We can put an end to fear. 1957 01:31:38,093 --> 01:31:41,027 We can help our neighbors live better. 1958 01:31:41,029 --> 01:31:44,965 We can help our neighbors live longer. 1959 01:31:44,967 --> 01:31:47,634 And we have to.